Sentences with phrase «targets of advertising campaigns»

These swing votes are the prime targets of advertising campaigns by both industry groups and progressive organizations.

ROD LAMBERTS: I think it would have a much better shot at working because we've seen evidence, there's evidence to suggest appealing to people's emotions will have a stronger effect than trying to appeal to their brains via some kind of, you know, fact channel... *** (LOL - SOOO ABC) SIMON LAUDER: And presumably, the target of an advertising campaign would be politicians?

Not exact matches

Regardless of official sponsorships or giant advertising budgets, marketing to such a captive international audience through email, social media, online and mobile campaigns requires you to speak your target audiences» languages, and it requires more than just translating words.

Audience Network is the mobile advertising platform Facebook unveiled in April that allows brands to extend their Facebook ad campaigns across a network of other mobile apps using the social network's targeting data.

Over just a couple of hours, you'll learn techniques to build targeted advertising campaign that will yield real results.

MB: Do you think there's a mischaracterization of the tools used by targeted advertising campaigns, or so - called «custom audience» campaigns, as being described as «dark advertising» campaigns?

The scandal in which Cambridge Analytica harvested data from millions of Facebook users to craft and target advertising for Donald Trump's presidential campaign has provoked broad outrage.

The initial results are alarming: The study shows the effectiveness of personality targeting by showing that marketers can attract up to 63 percent more clicks and up to 1,400 more conversions in real - life advertising campaigns on Facebook when matching products and marketing messages to consumers» personality characteristics.

«[Elumynt] has put together some impressively impactful, efficient and impact driven Facebook campaigns, based on expert targeting and a great understanding of the online marketing world and Facebook as an advertising platform.

For Dish, today's comments reveal merely a change in executive linguistics; the company, in its advertising, has been directly targeting traditional cable for some time, evidenced by its national campaign of TV ads starring tough - guy character actor Danny Trejo.

With regards to the Facebook scandal specifically, Cambridge Analytica are accused of harvesting personal data from 50million Facebook profiles, data which was then used to psychologically profile victims to drive advertising campaigns, targeted at voters in the US elections.

Evidence uncovered in the recent tobacco litigation demonstrates that the tobacco companies deliberately deceived the public into believing that their products were safe and non-addictive while conspiring to keep the industry's knowledge to the contrary secret, manipulated the nicotine delivery of their products to better addict consumers, and targeted children in their advertising campaigns.

That an online advertising campaign, targeting everyone, would incorporate a Jewish holiday is significant, says Rabbi Irwin Kula, author of «Yearnings: Embracing the Sacred Messiness of Life.»

The makeover of the Sterling Vineyards packaging with eye - catching silver labels and an advertising campaign targeting high - earning millennials which evokes «La La Land» - type dreamy glamour is part of the armoury.

Judging is based on measured results which include advertising equivalent value of the campaign, percentage of the target audience captured in ticket sales, and return on investment for the event by increased revenue.

First ever UK advertising campaign targeting the food service industry, comparing the advantages of McCain frozen french fries with those of fresh potatoes c.1966 - 67

BFLG is campaigning for manufacturers and distributors to respect the law, stop spending millions on advertising, baby clubs, targeting of health workers etc..

It is the latter who pay for promotion, such as advertising campaigns, mother and baby clubs, targeting of health workers and so on through premiums on top of what is already one of the most profitable products on the supermarket shelves.

It makes sense, too — campaigns understand the idea of targeting TV and radio ads and direct mail already, and why should they want to «waste» money by advertising outside of their districts?

Back in August, we looked at a long series of questions the campaign could answer, ranging from the effectiveness of mobile canvassing to the possibility of a voter backlash against highly targeted advertising.

Look for him to ignore targeting and grassroots outreach in favor of ginning up coverage on cable news, and despite the RNC's pledge to spend heavily on digital advertising between now and November, his campaign won't take advantage most of the online options that internet political professionals now take for granted.

As one small example, the Clinton campaign might use the list to aim Facebook advertising via a Custom Audience and Lookalike targeting — assuming that the DNC will let them, since the presumed Democratic nominee won't actually take possession of the names and addresses themselves.

Addressable TV advertising via Dish and DirecTV, a harbinger of a future in which campaigns will be able to target most cable TV ads at specific households

Mr. Delany added that digital advertising would help target key demographic groups of voters who will be important to either Democratic campaign for a win in California.

Political campaigns typically use search advertising primarily for long - term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their minds?

The willingness of our first - time U.K. clients to work with DSPolitical to conduct a targeted, voter - matched digital advertising campaign — even on a limited scale — should put other democracies on notice that such innovative new voter engagement techniques are on the way.

The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data....

Here's a good example of using a proxy target for your REAL opponent in an online advertising campaign: Media Matters has gone on the digital offensive against Fox News, but their ads are actually aimed at online travel service Orbitz.

It may turn out that Jackson is so extreme that McAuliffe's campaign (disclosure: my friend Alex Kellner is McAuliffe's digital director, but we don't talk about the campaign) can use him in ALL of their advertising, but he's also a perfect target for the kind of segmented communications at which the internet excels.

Banks brought in staff from his own insurance companies and political campaign firms (such as Goddard Gunster) and Leave.EU created a massive database of leave supporters to employ targeted advertising on social media.

[Updated below] A big change in the world of campaign advertising: over the past six months: the practice of targeting online ads directly at voters in a particular district has gone from being exotic to being a standard part of the political toolkit, with serious implications both for the...

A year ago, largely true: except for specialized outlets like Facebook, Twitter and Google, providers generally required campaigns to slap down a minimum of five figures to buy digital advertising targeted at...

The results of this testing helped to drive the campaign's other online advertising, influencing the content and targeting of display (banner) ads and video ads.

Perry's online campaign director, Ryan Gravatt, used not a single piece of direct mail, relying instead on highly targeted online advertising and marketing to try to convert website visitors into volunteers.

Jag Singh, the founder of MessageSpace, which buys social media, internet and print advertising and provided services to the Conservative campaign, confirmed the Tories spent less money on Facebook ads rallying their own supporters than targeting ads at soft Labour voters.

In addition, the Sierra Club and the League of Conservation Voters are targeting Wilson with a $ 2 million negative advertising campaign.

Topics in the Q&A included the source of money for the City's planned pre-K advertising campaign, the City's target number of pre-K applicants, whether Speaker Silver thinks the proposed income tax surcharge should be pursued next year, how the pre-K selection process will work, how the City will cover the approximately $ 40 million annual gap between the estimated cost of pre-K and the amount provided in the state budget, when parents will learn whether their pre-K application has been accepted, how the City will collect data and measure success of the pre-K program, whether the existing pre-K application process will be changed, how the City will use money from the anticipated school bond issue, the mayor's reaction to a 2nd Circuit ruling that City may bar religious groups from renting after - hours space in public schools, the status on a proposed restaurant in Union Square, a tax break included in the state budget that provides millions of dollars to a Bronx condominium project, the «shop & frisk» meeting today between the Rev. Al Sharpton and Police Commissioner Bratton and a pending HPD case against a Brooklyn landlord.

Prompted by the widespread Russian influence campaign that targeted nearly two dozen states during the 2016 presidential election and the proliferation of secretive political advertising on social media platforms like Facebook, Cuomo proposed and the state Legislature successfully passed the «Democracy Protection Act,» which prohibits foreign entities from creating independent expenditure committees or buying political ads, requires anyone who purchases an online political ad to register as an independent expenditure committee, and also requires online ads to include information about who paid for them, as is currently required of traditional media platforms.

In an interview, Leventhal adds that restricting such advertising is an important target for public health campaigns and policies to limit youth use of tobacco products.

The campaign will also roll out digital and mobile advertising targeting teens and parents that show the effects of distracted driving on teen drivers while sharing statistics about distracted driving, crash rates and parent role modeling.

Differentiation: yellow = higher blue = middle purple = lower Resources provide opportunities to: - explore target audience for advertising campaigns - explore existing advertising campaigns - explore the use of persuasive language - explore the use of presentational features - analyse the effectiveness of advertising campaigns - explore the narratives of advertising campaigns - design a new soft drink and develop the advertising production plan - peer and self assess - explore representation - justify own design choices These resources could also be useful as part of an enrichment day / activity.

call - to - action campaigns — a call - to - action campaign that requires a target audience to respond in some way provides you with very specific and easily measurable data on the number of, say, telephone calls or emails, or enrolment applications or responses to teacher recruitment advertising, remembering that even the lack of response provides data;

For writers who aren't in the publishing game yet, the newsletter campaign works like this: you discount your book — or make it free — and buy advertising from a daily newsletter that sends news of your book sale to targeted readers.

Have a blog tour and organise additional targeted advertising campaign strategies to kick - start some visibility of your book.

YouTube has over a billion video viewers, and every day, people watch hundreds of millions of hours on YouTube.1 Capture their curiosity by inviting a professional voice actor to narrate your book video, and hold their attention with a strategic YouTube video advertising campaign that targets viewers with a keen interest in your book's genre and style.

Indies are also well placed to take advantage of the power that a targeted advertising campaign can muster.

In April the U.S. Chamber of Commerce, which represents both financial institutions and corporations that rely on money market funds to manage cash flow, launched a highly targeted advertising campaign opposing the plan, blanketing the walls and even the floors of the subway stop that many SEC employees use to get to and from work.

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«When asked who was in charge of running the anti-Kyoto group's advertising and selecting the target markets during the election campaign, Leahey said: «I would imagine that would have been (decided by) our public relations consultant [Paulsen].

In 2013, I asked a member of the advertising agency promoting ICE campaign and ICE's media spokesperson whether the «sinister» strategy / targeting memos were ever used in the campaign.