Not exact matches
Square has been used
by a handful of local
political campaigns, but the Obama
campaign's adoption is the first national
political adoption of the
technology.
The big news in the domestic
political campaign world late last week was the announcement that the 2012 Obama
campaign's trove of data and
technology would be released for use
by other Democrats in 2014.
This
technology is particularly well - suited for, but
by no means limited to, web - based advertisement
by political campaigns, as well as associating politically important demographic information with individuals as they browse the web, without exposing personal identifiable information about that individual.
The «psychographic» personality profiling the
political consulting firm was touting as its flagship offering and which is believed to have relied on the improperly harvested data was refused
by the
campaign, with some insiders recently stating the
technology doesn't even work.
«After the voters returned Obama to office for a second term, his
campaign became celebrated for its use of
technology — much of it developed
by an unusual team of coders and engineers — that redefined how individuals could use the Web, social media and smartphones to participate in the
political process,» Issenberg wrote.