Sentences with phrase «technology marketers»

Even the least successful technology marketers reported an increase in leadership support (20 % to 40 %).

On the other hand, technology marketers rated nearly all of the tactics and paid methods they use as more effective this year.

For more insights into how technology marketers approach content marketing, download the entire report.

That is not the profile of a professional technology marketer.

Like other groups of marketers we've studied over the last six months, technology marketers reported lower overall content marketing effectiveness this year compared with last (more on that soon).

About Blog Rachel Foster is toronto - based freelance copywriter who helps B2B technology marketers get more leads and sales.

According to our latest research, as reported in Technology Content Marketing 2017: Benchmarks, Budgets, and Trends — North America, sponsored by IDG and IDG Enterprise, 64 % of technology marketers say their organization's overall content marketing approach is much more or somewhat more successful compared with one year ago; 92 % of those marketers attribute that success primarily to doing a better job with content creation.

We see this year - over-year drop in focus on crafting content for the buyer's journey for technology marketers, too, especially among top performers and those who say they're the least successful:

Compared with the previous year, more technology marketers say they're focused on creating the right content for the right person at the right time — but fewer report they're crafting content for specific points on the buyer's journey.

Thirty - one percent of technology marketers report that their organization's overall content marketing approach is extremely or very successful — that's up seven percentage points from the previous year, when 24 % reported high success.

Leadership support increased year - over-year across the board for technology marketers, no matter their reported level of overall content marketing success:

Enter the consumerization of IT, and B2B technology marketers are more than ever faced with the fact that, at the end of the day, they're still talking and selling to actual human beings.

• Learn which new techniques and technologies marketers should be excited about in 2018!

If you're among the technology marketers who are not getting ample time to produce results, see these resources: Looking for Content Strategy Buy - In?

Since CMI began conducting annual content marketing research in 2010, technology marketers have reported more use of content marketing as well as the highest levels of content marketing effectiveness or success.

More on that in a moment, but first consider that technology marketers are achieving increased content marketing success.

The percentage of all technology marketers surveyed who agree their leadership team gives them ample time to produce content marketing results increased from 51 % to 66 %.

Of all the segments of content marketers we've studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing.

quick background journalist, political PR advisor, technology marketer, social media early adopter.