Sentences with phrase «television ad campaign targeting»
Our marketing plan closely resembles the approach Video On - demand and Pay - Per Use content companies used when launching their premium services, to advertise the interactive content through local, regional and national television ad campaigns targeting existing and next generation magazine subscribers.
http://blogmaverick.com/ Not exact matches
Yes, campaigns still need to spend money on television ads and field organizing, but it makes no sense for Democrats to ignore digital while pouring money into repetitive (and often poorly targeted) 30 - second spots on TV.
If voters in the United Kingdom weren't accustomed to encountering campaign ads on television and the radio, how would they respond to such communications when targeted with banner ads and videos online and on their mobile devices?
Interestingly, Carol's background was in TV ad targeting based on set - top box data, not politics, and she and her team bought television time in a way that future campaigns should study.
De Blasio's efforts to return Democrats to power will be highlighted in television ads and campaign mailings targeting several up - for - grab districts upstate, a Senate Republican official said.
The Democratic Congressional Campaign Committee reportedly has set aside $ 7 million for television ads that would defend top Republican targets, including Arcuri.
(CNN)-- President Barack Obama's re-election campaign on Thursday released the first in a series of television ads targeting female voters.
Former campaign officials told the Times that the Cambridge Analytica's services included «designing target audiences for digital ads and fund - raising appeals, modeling voter turnout, buying $ 5 million in television ads and determining where Mr. Trump should travel to best drum up support.»
While the association's Pets Add Life (PAL) campaign, which was «designed to demonstrate the joys and benefits of pet ownership,» has been around for a few years now — running targeted television ads and sponsoring programs such as a children's poetry contest — it really seems to be hitting its stride by using digital media to engage the public.
Additionally, an SEO campaign is generally able to attract a much more targeted audience than a television ad: while cable companies can provide businesses with general demographics and sizes of audience, people who find your website via a search engine are often directly looking for your services.
One of its key selling points is its embed service, which puts its PhDs in seats at campaign HQs, helping campaign staff to massage ad creative and language to best apply Cambridge's signature psychographic targeting to television and online video ads in addition to other campaign messaging.
The whistleblower who revealed that Cambridge Analyica harvested data on 50million Facebook users to target campaign ads has spoken out on television.