Not exact matches
Google's YouTube is aiming for a bigger part of the $ 70 billion annual TV ad
budget, as more viewers turn toward watching YouTube on
television screens through devices like digital
media players, Google Chromecast, and video game consoles.
Most companies still devote too much of their planning and
budget mix to traditional
media —
television, newspapers, radio, and catalogs — and not enough to more innovative
media.
For political campaigns, this change means making room in
television budgets for additional creative, so that
media consultants could run a different ad aimed at persuadable swing voters than they send to likely base voters.
A proposed
media - relations
budget of $ 600,000, not counting any money for advertising, would be directed at science writers, editors, columnists and
television network correspondents, using as many as 20 «respected climate scientists» recruited expressly «to inject credible science and scientific accountability into the global climate debate, thereby raising questions about and undercutting the «prevailing scientific wisdom.»»
Managed digital marketing campaigns with
budgets from $ 100K to $ 5MM for Walt Disney Studio Distribution, Disney Internet
Media Group, DreamWorks Pictures and ABC Domestic
Television
Tags for this Online Resume: Marketing Communications, Account Management, Corporate Communications,
Media Relations, Employee Communications, Results Oriented, Strategic Communications, Special Events, Video Conferences, Crisis Communications,
Media Training, Corporate Positioning, On - line Strategies, New
Media, The Internet, Team Building, Global
Media, Financial Services,
Media Tours, Video News Releases, Industry Lobbyist, Broadcast
Television News Reporter / Managing Editor, Corporate Events, Corporate Websites, Annual Reports, BS Communications, Brand Awaerness, Government / Public Affairs, Corporate Spokesman,
Budget Responsibility, e-Marketing Programs, Manage internal staff, vendors, PR and Advertising Agencies
Southern Regional Health System (Riverdale, GA) 07/2004 — 03/2006 Public Relations Coordinator • Developed and implemented comprehensive public relations strategies for the hospital system, holding responsibility for various
media relations tasks including news releases,
media inquiries, and interviews • Acted as primary hospital spokesperson for
television, print, and radio communications • Maintained internal communications including employee newsletters, physician newsletters, trade publications, internal advertisements, and the Prism magazine which was distributed to Clayton County residents on a quarterly basis • Facilitated effective relations with all internal and external audiences, including area residents and businesses, staff members, volunteers, and both state and county officials • Scheduled, planned, and promoted healthcare outreach and educational activities including fairs, tours, and local events • Solicited the input, review, and approval of various parties in the preparation of marketing plans and related
budgets, as well as for the coordination and selection of qualified candidates to speak at community events on various health - related topics • Monitored patient complaints as appropriate, providing valuable feedback and guidance with respect to issue resolution • Exceeded educational requirements for fire safety, general safety, infection control, and hazardous waste management
agile, agency, billing, brand development,
budgets, com, content creation, client, clients, email, event planning, innovation, Insurance, invoicing, marketing strategy, marketing, market,
media planning, meetings, mentor, print production, processes, promotion, promotional materials, proposal, radio, radio production, research, retail, scrum, strategy, strategic, TV,
television, website development
Developed annual
budgets for area advertising in various
media formats including news releases, direct mail, magazine, radio,
television, cable, and flyers.