Comcast reader feedback 133 Share this story As streaming video continues to chip away at cable
television subscriber numbers, Comcast is making a few of its information superhighway pace increases available simplest to customers that pay for each information superhighway and video carrier.
Not exact matches
According to a report by Jefferies, Netflix utilizes social media more effectively than cable
television, which may drive
subscriber numbers.
Pay
television lost a record
number of
subscribers in last year's fourth quarter as more and more companies have opted to cut the cord.
If the actual content provider — say, HBO, for example — isn't happy with the
number of
subscribers (and revenue) it's getting from a particular
television provider, it may find it more worthwhile to go direct to consumers over the Internet through a Netflix - style streaming service.
The service, backed by Barry Diller and a
number of other venture capitalists, uses giant arrays of antennas to pick up freely available
television signals and stream them to the phones, computers and other screens of paying
subscribers.
Television advertising dollars are often driven by the
number of viewers, newspaper advertising dollars are driven by the
number of
subscribers, and online media advertising dollars are driven by the
number of pageviews.