The app, called «thisisyourdigitallife,» was
downloaded roughly 270,000 times, but since Facebook's app policies at the time allowed for developers to scrape data from users who
downloaded the app as well as data from their friends, that number
of people who it collected data on inflated to the
tens of millions, since
people may be friends with hundreds or
thousands of people on Facebook.
The sheer difficulty
of the game made
people keep coming back for more and it had so many
downloads that the owner was generating
tens of thousands of dollars on a daily basis.