Sentences with phrase «term brand advocacy»

Having a viral hit is great, but you have to ask yourself: «What will translate into sales over the longer period of time, a one - off gimmick or long - term brand advocacy?»

Not exact matches

In a sample that we studied for a recent report, there was a 27 - percentage - point difference in top - line growth between brands that scored highest in terms of advocacy and those with the lowest scores.

In this report, the terms Social Employee Advocacy, or Employee Advocacy, or Employee Activation, describe the activities of brands empowering employees to support the goals of the brand, through employee - owned social media.

Through consumer education and advocacy, FWP supports dedicated fair trade producers and brands, and insists on integrity in use of the term fair trade in certification, labeling and marketing.