LendEDU analyzes each private student loan provider using the following criteria: communication process with consumers and / or required cosigner, ease of use when applying, clarity of necessary disclosures, availability of 24/7
customer support staff, availability of
customer support channels including but not limited to email, phone, fax, and text, competitiveness of interest rates offered at a high level and at a credit profile level, wide variety of
terms available, non-financial benefits and services offered, incentives for responsible borrowing, tools to promote educated repayment, relationships with servicing companies, availability of a soft credit check process, experience industry executives, track record of excellent consumer
happiness, values upheld by the institutions, and timeline for funding process.