«We encourage investors to balance the near -
term turnaround efforts with the fact that rivals still have several competitive countermeasures at their disposal (more aggressive pricing and, in Amazon's case, enhancements to Prime memberships),» wrote R. J. Hottovy.
His orchestration of the brand's
turnaround capitalises on the «buzz» around Michele's creative
efforts building long -
term brand desire and engagement, reducing inventory levels and upgrading the consumer experience.