Amongst the recent excitement of the World Cup, one article I found particularly thought - provoking was Premier League Talent, which parallels the similarities between the sport and business in
terms of finding the right people for the right positions on the team.
Not exact matches
In this video I'm going to show you a great way to get better keywords out
of the Google Adwords Keyword tool if you haven't seen the previous video you'll want to watch that video where I show you how to get better search volume numbers from both google adwords as well as some other sources to get better estimates for the amount
of times that keyword is searched each month i'll put a link in the video here so that you can click that video if you haven't seen that yet let's get started now if you want better results from the Google Adwords Keyword planner you have to work a little differently than everyone else so most
people come to the Google Adwords Keyword planner and they simply click on this search for new keywords using a phrase, website, or category and then they just paste a bunch
of keywords into this text box so let's say as an example that these were our starting keywords ok so let's say we have the keywords «fishing tips» «fishing tackle» «fishing for bass» «fishing rod» and «fishing reel» what most
people do is that they would simply come here and they would copy this they would paste it into this field and they would hit Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead
of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there to pull that those results up and you'll get this back if you click
right here you can download the ideas you'll notice they're 701 here listed so if we download these ideas will download them to a CSV file comma separated value file you can open that with notepad you can open it with excel open office when you're finished putting all your ideas and individually you will now have a bunch
of different common separate value files containing the keywords and the search volume I've already gone ahead and done that just to save time on the video but i want to show you what happens when you use this method versus just pasting in the keywords like most
people do so here you'll see this column here represents these two columns here represent if we had pasted in all
of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total
of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those
terms and copy them and you'll see now we have a total
of 1,915 keywords now what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots
of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch
of keywords sitting search and then looking through those
terms to
find their
terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton
of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total
of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five
terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to
find lots
of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds
of thousands
of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top
of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business
Let me show you a really simple technique that you can use with the previous technique i showed you about using individual keywords instead
of pasting a bunch
of keywords and its really a one - click technique to get even more great keywords from the Google Adwords Keyword tool so I've already gone ahead and done a search for «fishing tips» just a single keyword if you didn't see that previous video you want to watch that because that's a really good little tip there i'll put a link in this video so you can click through and see that video number two in this series but once you've done your search will simply go down here to keyword options click this little pencil icon here and you'll see this option to only show ideas closely related to my search
terms now everybody knows about this this year but a lot
of people don't take the time to actually use it so if you simply just click the toggle their turn it on and then hit save what it's going to do is going to only bring back keyword
terms that are closely related to «fishing tips» and here's one more hot tip for you it is specific to singular and plural so for instance if my original see keyword was «fishing tips» and I've selected to only show closely related ideas my results are going to have the word tips plural in them so if I will just take a second and remove that s after i've downloaded the file for «fishing tips» let's do that again «fishing tips» i've downloaded the file all my
terms have the word tips in them now come
right back up here i remove the s so singular and i search again now i'm going to get back results that have the word tip instead
of tips and then because i have only show closely related ideas now just to show you a sample what will happen when you do that you remember this is the file i showed you in the previous video and you'll remember from that video that our competitors because they're just pasting in a bunch
of keywords and hitting search they're getting back 706 results for this sample test here so they would get 706 keywords and that's what they would take off with them and start to decide which what pages they want to make for seo or how they want to set the pay - per - click campaign ok we're using these other methods taking a few extra seconds to really understand how the Google Adwords Keyword tool works and with this new method
of both using singular and plural but selecting only show closely related ideas we now have for the exact same keywords we have 2867 keywords we got back so we're walking away with 2867 keywords our competitor for the very saying input
terms is only getting 706 we're getting four times as many keywords for the Google Adwords Keyword Tool you can take this information and you can use it to really grow your business because there's some really excellent keywords that your competitors are overlooking simply because they don't understand how to use the Google Adwords Keyword tool so this has been helpful for you once you've used the google keyword planner to
find lots
of new keyword ideas what do you do with all those keywords the biggest problem is that you can there's so many keyword tools out there you can get hundreds
of thousands
of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and keyword grouper pro is completely free there's not even an opt - in you simply download the tool now at the top
of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro it doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business
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