Not exact matches
You can very inexpensively use Bing, Yahoo or Google to post your eye - popping
text ad — Facebook has also become a great option for testing
conversion, where you can also use imagery.
AdWords advertisers will live and die not by their crafty
ad text, advanced bidding algorithms, or beautiful
conversion funnels, but simply by delivering great products with great service to consumers.
If social extensions in your
ad text gives you a higher CPI, you should see a decrease in CPC and an increase in
conversion rates — a win - win!
You can spend hours crafting the perfect
ad text and landing page combination, fine - tuning geo - targeting, adding negative keywords and site exclusions, and playing with day - parting settings — all with the aim of pushing your
conversion rate through the roof.
In general, a banner
ad will have a higher rate of
conversion, or click throughs, compared to
text ads.