The ISTC (International Standard Text Code) is a new ISO identifier that identifies the underlying
textual content of the book and is therefore shared by all digital and physical manifestations of the same title.
Not exact matches
This
book goes way beyond this sort
of tactical application and explains what happens in customers» minds when they're exposed to media, visuals,
textual content... and virtually everything that goes into making a brand successful.
And even better: the chapter includes original research
content (see ¶ ¶ 8.19 — 8.32, discussing the history
of and difference between «reasonable efforts» and «best efforts»), which litigators might want to cite as authoritative, when making arguments about how a court should interpret these provisions — the same way we sometimes cite Scalia and Garner's
book on canons
of textual interpretation.