Sentences with phrase «than ad spending»

But more importantly than ad spends, according to Asper, were the vulturous hedge funds.

«Provided that the revenue is higher than your ad spend, this cost is an investment you should be happy to make.»

Not exact matches

As BuzzFeed points out, rather than spend marketing money on a traditional online ad campaign — which would involve paying someone to create an ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the ad dollars — businesses are sending more of that money to Facebook to promote content created for free by publishers.

The former secretary of state wrote that in Pennsylvania, her team had 120 more staffers on the ground than President Barack Obama did four years earlier and spent 211 % more on TV ads.

Over the same period, the IRA also spent approximately $ 100,000 on more than 3,000 ads on Facebook and Instagram, which were seen by an estimated 11 million people in the United States.

Rather than sending out mass advertisements and hoping to reach potential customers, Baird is strategic about spending his advertising budget, using Facebook's targeting features so that only the right people see his ads.

The API has spent more than $ 7.7 million on lobbying the federal government so far this year and is also spending $ 300,000 buying ads to urge Democratic Senator Mark Udall to approve the Keystone pipeline.

Other political money flows through trade associations in the U.S. such as the American Chamber of Commerce, which has already spent more than $ 21 million in campaign advertising this year, including $ 1.5 million on ads accusing Democratic Senator Mark Udall of driving up energy costs, largely in response to his refusal to support Republican demands for immediate approval of the Keystone pipeline.

Digital marketing makes up 41 % of the total ad spend by businesses, which is bigger than TV, Radio, or Print advertising,

According to estimates from eMarketer, spending on digital ads in the U.S. will likely grow this year to the point where it is larger than the amount spent on television, the former Goliath of the industry.

Users often spend longer than 30 seconds on the ad once they are engaged, according to Murdoch.

I recently spent more time than I should probably admit to enjoying a collection of top video ads curated by readers over on the Moz blog.

But while most of the more than 100 million TV viewers (and advertisers that spent millions) were scratching their heads, the people behind Oreo went and tweeted out the above ad mid-blackout.

Clinton's campaign spent more than $ 1 million on TV ads last week alone with messages of their own making without the media's filter.

According to the Interactive Advertising Bureau of Canada, digital video ad spending grew more than 42 % in the year leading up to September 2011.

I've got to think that each of these people spent more than the average couple of seconds looking at a typical magazine ad to execute this program.

The first: 70 percent of consumers prefer getting to know a company via content marketing rather than ads, but (and this is the surprising part) brands spend more on advertising than on content such as articles, according to ContentPlus.

That number «was more than [Trump] spent on actual ad buys in all media during all of 2015,» the study notes, and the candidate's total advertising value was 1.5 times what Bush, Rubio and Cruz got.

There have been a lot of changes recently to the late - night television landscape — where ad - spending is actually on the rise, despite uncertainty around the industry in general — but no debut has been more hyped than Stephen Colbert stepping in David Letterman's shoes as the host of CBS» (CBS) Late Show franchise.

Overall, ad spending in Canadian papers fell more than 18 % between 2008 and 2009, according to ZenithOptimedia.

But ad spending has been accelerating at a rapid pace on YouTube over the past two years as brands sought to connect with its audience of more than 1 billion people.

The WFA surveyed 59 of its members with a total ad spend of more than $ 70 billion.

Digital ad spending grew by 20 % in 2015 to about $ 60 billion, faster growth than in either 2013 and 2014, the report says, «but journalism organizations have not been the primary beneficiaries.»

That group is back, spending more than $ 160,000 to air a new ad criticizing Justice Courtney Goodson as she seeks re-election to the state's highest court on May 22.

Conversion rate optimization is the marketing art of maximizing your investment in existing site traffic, through improvements and problem - solving rather than additional ad spend.

Airbnb spent more than $ 8 million fighting the measure, called Proposition F, and the company came under intense criticism for its series of anti-Prop F billboards and ads in the city.

eMarketer expects worldwide ad spending on Facebook to rise more than 22 percent this year.

Of that, $ 4.3 m has been spent running more than 3,300 television ads.

Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $ 1 / lead, how you can use the «MAGICC» method to convert cold traffic, and how the 3 - step «Ecommerce Ad Amplifier» led to a 5.8 X return on ad spenAd Amplifier» led to a 5.8 X return on ad spenad spend.

Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad Spend Hits a Landmark $ 72.5 Billion in 2016 IAB reports: «Mobile advertising accounted for more than half (51 %) of the record - breaking $ 72.5 billion spent by advertisers last year -LSB-...] The total represents a 22 percent increase, up from $ 59.6 billion in 2Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad Spend Hits a Landmark $ 72.5 Billion in 2016 IAB reports: «Mobile advertising accounted for more than half (51 %) of the record - breaking $ 72.5 billion spent by advertisers last year -LSB-...] The total represents a 22 percent increase, up from $ 59.6 billion in 2than half (51 %) of the record - breaking $ 72.5 billion spent by advertisers last year -LSB-...] The total represents a 22 percent increase, up from $ 59.6 billion in 2015.

According to a survey by Animoto, more than 50 percent of marketers surveyed had planned to increase their spend on video ads on Facebook (63 percent), YouTube (60 percent), Twitter (52 percent), and Instagram (50 percent) 27eMarketer, 2017.

As the chart below shows, eMarketer is forecasting that in 2016 digital ad spend will surpass $ 100 billion and account for more than 50 % of all digital ad expenditure.

Social media ad spending has also been on the rise, growing more than 20 percent annually.

Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns for over 1,500 customers managing more than $ 6 billion of annualized ad spend in more than 160 countries.

Offering a complete picture of the search marketing landscape, the AdGooroo Search Marketing Intelligence Platform enables clients to view current and historical data — including spend estimates, performance statistics, keywords and ad creative — for virtually any advertiser's text ad and product listing ad campaigns across desktop and mobile search in more than 50 countries.

A recent article from Bloomberg discusses why advertisers are shifting more and more ad spend to digital channels rather than TV.

Data Suggests Surprising Shift: Duopoly Not All - Powerful — Amazon and Snapchat Are Experiencing Faster Growth Amazon and Snapchat are among the firms making faster - than - expected gains into Facebook and Google's substantial shares of digital ad spending, according to new data.

The «machine learning would auto - remove those underperforming ads,» he continued, «and that's what would drive the ability for us, for the first time in history, to generate more than $ 1 dollar in donations for less than a $ 1 spend on the ad.

Mobile ad spend has more than quadrupled since 2009 and is projected to keep growing at the same pace ($.5 B in 2009, $ 3B in 2013)

P&G is already the nation's largest television advertiser, while Gillette spends almost $ 1 billion a year on ads, primarily targeting men rather than P&G's traditional female customer.

That means it doesn't think it can push many more ads to users than they already see during the time they are spending on the social network.

Either earnings have to grow much faster than sales, or sales growth has to come from things that aren't advertising, or the ad industry has to grow much faster than it did in the past, or you have to pick an end point for the year you are measuring to that is very near today - or, you'd end up with Google having a huge share of global advertising spending.

In this election cycle, Borrell Associates predicts digital advertising will reach $ 1.9 billion of the more than $ 8 billion that it estimates will be spent on political ads.

The ads for the Sunday morning programs make it clear the corporate sponsors believe that their image - building campaigns are reaching the «thoughtful» community which ponders serious matters on Sunday morning rather than spending time on less important matters, like worship.

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Don't interpret this as an ad for Safeway — I have no connection to the store other than the fact that I've probably spent tens of thousands of dollars there over the years!

And I suspect, I hope, that the money's just simply going to become less important and that ultimately, campaigns make a determination that hey, they might better spend their time with the candidate out doing other things and actually thinking about the argument and the message that you want to send, than constantly raising all this money that buys you maybe some TV ads that nobody's watching but nothing that's gonna actually turn the campaign in your favor.

In the past few election cycles, Democratic consultants have generally taken a percentage of television ad buys rather than a flat fee, creating an obvious conflict of interest when it comes to determining how a campaign should spend its money.

Another example would be advertising — Google Ads or BlogAds may be a cheaper attention - getting tool than spending staff time trying to reach people online through more hands - on means.

During a press conference, Wednesday night, Zellner claimed the WNY Progressive Caucus has spent more than $ 60,000 on television ads for Sheriff Candidate Dick Dobson.