Does this movie do anything more
than advertise for these products?
Now advertising for a maid service is much different
than advertising for a commercial cleaning service.
Advertising for lawyers fails because, as a profession, we're not prepared to admit that, once one allows advertising at all, if one wants the most effective advertising, then it's no different
than advertising for any other service.
Not exact matches
The NCAA Tournament is a major source of
advertising revenue
for television, generating more
than $ 1 billion per year in ad sales.
There is, unfortunately, no getting around the fact that the government will need to spend even more money on farmers
than it does today if it wants to save the industry, whether it's
for developing a perennial wheat, funding a home - grown
advertising campaign or investing more into making car parts from plants.
The new regime at the money - losing retailer, backed by a hedge fund, may have had more in mind
than just changing the optics around a brand best known
for its sexually provocative — some would say sleazy —
advertising.
The paper's digital
advertising revenue is rising, but it is still a smaller part of the whole
than print is, accounting
for 42 % of the total ad revenue in the last quarter.
Obviously, as print continues to drop, digital will become an even larger part of the Times «business
than it already is (it accounts
for about 42 % of
advertising revenue and about 25 % of subscription revenue), and the amount of money being lost on print every quarter will therefore continue to shrink.
In order to meet payroll
for her 52 employees and eke out a profit that she admits is on the low end
for the industry, Antonetti says she budgets no more
than $ 60,000 a year
for advertising.
Rather
than having gamers fork over the $ 60 most traditional video games cost, Quick Hit is offering its version
for free and hopes to raise revenue through online
advertising and the sale of in - game extras.
Content marketing means producing and leveraging one's own branded content
for marketing purposes «rather
than «renting»
advertising time and space» on someone else's media, to excerpt analyst Rebecca Lieb of the Altimeter Group.
Finally, with the Pan American Games a little more
than two months away, the Canadian Olympic Committee (COC) is jumping on the marketing bandwagon and using the event as a springboard
for its 2016 Rio de Janeiro Summer Olympics
advertising campaign.
Other political money flows through trade associations in the U.S. such as the American Chamber of Commerce, which has already spent more
than $ 21 million in campaign
advertising this year, including $ 1.5 million on ads accusing Democratic Senator Mark Udall of driving up energy costs, largely in response to his refusal to support Republican demands
for immediate approval of the Keystone pipeline.
Outspent by rival Apple more
than three - to - one in
advertising for mobile phones in the U.S. in 2011, Samsung responded with a marketing blitz on TV, billboards, the Internet and print media that moved the Korean company into the pole position last year.
More
than a hundred years ago, a New York copywriter named John E. Powers laid down three commandments
for advertising: be interesting, tell the truth and live the truth.
Less
than half of Gen Y lists their employer on Facebook, and unless they're job hunting, there is little reason
for a teacher to
advertise their profession on their personal profile.
Better yet
for the company,
advertising sales were a «strong contributor» to Amazon much bigger -
than - expected profit in the first quarter, said Brian Olsofsky, Amazon's chief financial officer, on a conference call with investors on Thursday.
For the purposes of
advertising, Facebook counts as a view anything that lasts longer
than three seconds.
«The results suggest that Facebook pages are most effective when they are used as a form of traditional
advertising rather
than as a platform
for social interactions,» said Janet Schwartz, a co-author of the study.
«We have been referring to ourselves simply as Dunkin' in our
advertising for more
than a decade, ever since we introduced our «America Runs on Dunkin' campaign,» a statement from Dunkin' Donuts reads, according to CBS.
For example, Facebook and Google together account for more than 70 % of the US digital advertising market and more than 80 % of the growth in that mark
For example, Facebook and Google together account
for more than 70 % of the US digital advertising market and more than 80 % of the growth in that mark
for more
than 70 % of the US digital
advertising market and more
than 80 % of the growth in that market.
Even so, the CPMs
for podcasts are significantly higher
than for, say, banner
advertising, largely because of the relationship that develops between a popular podcast host and his or her audience.
The number of protest votes fell to a little more
than a fifth of the total after the
advertising company came back last year with a more modest 48 million - pound plan
for the executive.
The company is, however, spending more on marketing
than it had first planned, earmarking more
than $ 100 million
for marketing and
advertising over its first 12 months — an astronomical sum
for most young companies.
More often
than not, that information was then sold to businesses
for target
advertising.
He pointed to a tweak in some of the company's
advertising to focus on selling printing services — like its monthly ink replacement service,
for example — rather
than on merely the printers themselves.
A New York dermatologist who became a local celebrity after he pioneered the use of print
advertising throughout the city's subway system has retired and closed his office after practicing
for more
than 40 years.
For one thing, consumers are now more likely to have figured out a brand by piecing together scraps of evidence they gathered on their own
than to have learned about it from
advertising.
All stations need prizes
for on - air giveaways, as well as office products and furniture, station vehicles and service
for those vehicles, cleaning services, and much more to keep their own operations going, and they're more
than willing to trade those out
for advertising.
Additionally, Facebook recently announced that Bing is now the default search engine
for its more
than 400 million users worldwide, which puts the site in a position to enhance its
advertising model even more.
At $ 30 - $ 75 per month, which includes other benefits like syncing, sharing and cloud storage, this instantly makes such apps affordable
for more
than just professional designers employed by enterprise or big media and
advertising firms.
And this figure includes businesses like cloud and hardware, which probably have a much lower margin
than its core
advertising business (Google does not break out operating profit or loss
for these sub-businesses).
Companies are spending more
than $ 40
for employees and $ 30 on clients on average, according to the
Advertising Specialty Institute, and spending is the highest it's been in four years.
For obvious reasons, it is always more influential for a third - party to endorse your brand (PR) rather than for you to boast about how great your brand is (advertisin
For obvious reasons, it is always more influential
for a third - party to endorse your brand (PR) rather than for you to boast about how great your brand is (advertisin
for a third - party to endorse your brand (PR) rather
than for you to boast about how great your brand is (advertisin
for you to boast about how great your brand is (
advertising).
Except the stakes are a lot higher when startups disrupt highly regulated industries like health care, lending, insurance, or investing
than they are
for advertising, shopping, or music.
Because in a way, social media campaigns can be less expensive
than traditional
advertising and it can be a great alternative
for smaller companies to try and compete with larger brands.
Not only is it cheaper
than hiring celebrities, but it ensures a one on one targeting, and let's customer database do the
advertising for themselves.
She extracted a $ 10 - million fine from Bell Canada, which
for years charged higher -
than -
advertised prices
for telecom services.
With more
than a decade of experience in digital
advertising and client services, Jessica has been recognized
for providing customers with strategies that drive long - term sustainable growth.
It's also a win
for Facebook, which raked in more
than $ 7 billion in
advertising in 2016.
Despite being one of the largest English - language news websites, print
advertising still accounts
for more
than 70 % of the NYT's
advertising revenue.
More
than 40 % of subscribers say they would be willing to pay
for access to Google, if it meant that the company would no longer rely on users» personal information to sell
advertising, results of The Information's latest survey show.
That year, thanks largely to all that new digital money, the company brought in more revenue from circulation
than from
advertising for the first time.
This is why the deal makes so much sense: AOL provides the technology to target individuals instead of content, and Verizon the ability to track those individuals — at least the over 100 million customers they already have — at arguably a deeper level
than anyone else in digital
advertising (
for non-Verizon customers, AOL's ad platform is still useful, albeit not as targeted; rates would be commensurately lower).
While the interest rates it
advertises online tend to be lower
than most banks or direct lenders, a quick look at the underlying assumptions shows that these rates are the result of factoring in mortgage discount points, which must be paid
for upfront as an extra item in your mortgage closing costs.
SuperAwesome, just less
than five years old, has been tapping into the growing need
for kid - friendly technology, including kid - safe
advertising, social engagement tools, authentication and parental controls.
In October, Zillow held its first national agent conference
for more
than 1,000 agents who
advertise with Zillow, known as «Premier Agents.»
Whether you loved him or claimed you'd sooner lick the floor of an abattoir
than work
for him, Martin Sorrell's impact on the
advertising industry is undeniable and inescapable.
She has been covering the creative world of
advertising and marketing
for more
than a decade.
Then, on top of that, you increasingly have brand
advertising dollars — also an order of magnitude more
than direct response dollars — looking
for somewhere to go other
than TV, and it just so happens that Facebook is the perfect brand
advertising platform.2 The company has the right set of products in the right market at the right time.