Activision Blizzard estimates that eSports already attracts over 100 million unique viewers annually through MLG alone, and that's a number that the publisher believes is «bigger
than audiences for many professional sports leagues.»
It's a good piece, and one that I am extremely happy to see running in such a prestigious publication with an audience broader
than the audience for most writing - about - games.
Not exact matches
Also unlike a billboard, viewers of online ads may be a narrow target
audience, rather
than anyone driving by; Facebook's sophisticated tools
for advertisers offer a slew of ways to segment
audiences.
According to the Post, being part of the project has already translated into significant traffic and
audience gains
for the newspaper, which recently bragged about having more unique visitors
than BuzzFeed.
Initially, aim
for an
audience size of less
than a million people (otherwise, the
audience might be too broad and that ad won't be as effective.
The Super Bowl draws TV's biggest live
audience of the year, and advertisers paid more
than $ 5 million
for 30 second commercials.
Dror says the plan is to create a portfolio of consumer - based companies that he's excited to «talk about
for more
than an hour with a non-tech
audience.»
Vice Media's latest venture shows the millennial - friendly company is hoping its
audience is hungry
for something more
than edgy digital videos and news articles.
For example, less
than 15 % of U.S.
audiences get news on Twitter.
«No deal
for Britain is better
than a bad deal
for Britain,» she told an
audience in London.
Levitt got a tremendous laugh from the
audience, which, I imagine, was worth a great deal more
than the extra cash he ended up paying
for doling out unsolicited pricing advice.
People playing games on their mobile phones will spend more
than the hardcore
audience of PC gamers
for the first time this year.
In Facebook's case, the issue is complicated by the fact that the social network has repeatedly had to admit errors in its
audience - measurement analytics, including over-estimating video views
for more
than two years.
Most Twitter users don't look at tweets that are more
than a couple of hours old, so if you want people to actually read your posts, you should time them
for when you have the largest live
audience.
Andrew Sullivan blogged
for more
than 12 years before asking his
audience for cash.
Even so, the CPMs
for podcasts are significantly higher
than for, say, banner advertising, largely because of the relationship that develops between a popular podcast host and his or her
audience.
«They focused all of their attention on the product itself and the engineering, rather
than what the experience is like
for their core
audience,» says Rob Jekielek, a director at the institute.
During her talk at Soho House, Roth cautions the
audience on pursuing writing
for anything other
than the sheer desire
for storytelling - suggesting that to do otherwise, leads to defeat.
The inclusion of a meaty — albeit silly — story mode makes «Tekken 7» a strong game
for a larger
audience than usual.
While many viewers complain about NBC's tape - delay tradition, the network maintains that the practice is better
for ratings as NBC claims female viewers (who actually make up the bulk of the Olympics»
audience) watch sports differently
than men do, with women investing more in coverage showing athletes» journeys to the games
than in the actual results.
A perfectly timed Tweet to a more
than captive
audience just waiting
for the game to start again.
At my client's computer firm,
for example, with its layoffs and other struggles, you can bet your salary that there will be more
than one cynic in the
audience at the CEO's speech.
But it could be as simple as knowing college football
audiences in Mississippi, Alabama, Oklahoma, Iowa and West Virginia,
for instance, are very different
than professional sports
audiences, or even basketball
audiences.
For instance, a sales message like «we can save you 25 % on purchasing costs» will be of of little or not interest to any media
audience, other
than that, maybe, of a small trade journal.
For fewer zeroes
than you think, you can give your content an authentic immediacy and put your
audience right in the middle of the action.
If you're looking
for a suitable
audience to prove your startup concept, go no further
than your nearest university campus.
Influencer outreach is critical
for any content marketing campaign, because influencers expose your brand to a larger
audience, and because your
audience values endorsements from third parties — often more
than they value your word alone.
Smith started Vice as a print magazine with Suroosh Alvi and Gavin McInnes in Montreal more
than two decades ago; with Smith at the helm as CEO, it's now a multi-platform content mill with a reported
audience of between 250 million and 300 million people a month, many of them members of Generation Y. Smith made his money by convincing an older generation that Vice knows millennials better
than they could ever hope to, and that pitch has worked: Rupert Murdoch's 21st Century Fox paid US$ 70 million
for a 5 % stake of Vice in 2013, and Rogers Communications (which owns Canadian Business) inked a $ 100 million partnership.
While a film may need to hold the
audience's attention
for two hours or so, games often have to go much longer
than that.
Outlet stores sell the labels» clothing
for cheaper
than department stores, giving the brands a wider
audience.
By tapping into a demographic of shoppers who are attached to their smartphones, e-commerce retailers can become more readily available to their
audience than ever before, with many new opportunities
for referrals and sales.
A media commentator told the Tribune that this odd placement probably showed the NRA's desire
for broad reach, rather
than the targeting of any specific
audience.
It's important
for a brand to look relevant and authentic, but more
than that, it's important to be where your
audience is, and reach them in the ways they want to interacted with.
The model
for other studios to follow here would seem to be to, first, test your potential
audience with more
than just a vague idea and then deliver a product that is both true to its source material while also offering something beyond what viewers have already come to expect from typical superheroes (in this case, that would be the comedy, sex, and violence).
«If there's another slip, it would greatly dampen my optimism in the near term
for Tesla,» says Brauer, who added that based on demand
for SUVs, the Model X has the potential to reach a wider
audience than the Model S.
But those Amazon viewers are theoretically more inclined to buy things (since they have already shown a willingness to pay
for Amazon's service), and that makes them a more desirable
audience than random Twitter users.
These days, as more teenage boys ponder forgoing college
for high - tech jobs or starting their own companies, his young male
audience seems larger
than ever.
Cruz and his wife, Heidi, mingled with the crowd, delivered joint remarks
for more
than an hour, prayed with the
audience for some 90 minutes more and took questions on everything from foreign policy to faith to economic issues.
Comic fans are one of the hardest - to - please
audiences imaginable
for popular adaptations of their favorite books, so even getting a passing mark makes Disney look better
than just about anyone else.
If you're creating content primarily
for yourself, rather
than for your
audience and its needs and curiosities, then people will ignore it — and worse, they might ignore your better content later.
Instagram Stories has a significantly wider reach and receives more engagement; Instagram influencers see up to 10 percent of their
audience members open their Instagram Stories on a daily basis, which is more
than can be said
for Snapchat.
Value per user If a bigger
audience means greater opportunity
for growth and monetization, then in theory, Facebook's (NASDAQ: FB) user base should be worth more
than either Google's (NASDAQ: GOOGL) Google + or Twitter.
The Wall Street Journal on Thursday reported that BuzzFeed, with a digital
audience at least five times bigger
than Mashable's, would miss its revenue target
for 2017 by 15 % to 20 %, or «roughly $ 50 million to $ 70 million.»
Writes the Viacom spokesperson: «Philippe has doubled the amount of investment in creative programming over his tenure to more
than $ 6 billion annually, and has grown Viacom to be the # 1 family of cable networks and the # 1 destination on all of television
for reaching younger
audiences.
By now, most marketers would agree that two - way conversations with consumers are more valuable
than simply pushing their brand's messaging without providing opportunities
for audiences to interact.
Robert offers this insight to explain why more marketers say they focus on creating the right content
for the right person at the right time, yet fewer report crafting content specifically
for the buyer's journey: «It could be a semantical difference to some degree, but rather
than the «old - school» development of content
for the buyer's journey, we're seeing a focus on dynamically serving up content in the
audience's time — no matter what stage they happen to be in.
But as news consumption is increasingly driven by social media sharing, it's becoming easier
than ever
for no - name sites to reach a big
audience.
Strive
for many narrowly defined
audiences rather
than bucketing everyone into a few broad categories.
While some investors have raised their eyebrows about the sustainability of mushrooming live streaming apps that secured less
than 10 million downloads in China last year, the wanghong business itself is getting bigger and is now targeting
for content - hungry niche
audiences.
The global
audience for e-sports is expected to reach nearly 400 million this year (larger
than the population of the U.S.), split between enthusiasts and casual viewers, and is expected to grow by 50 percent over the next three years, according to data Dojo Madness cited from the research firm Newzoo.