Demonstrating how much SXSW has become a mainstream entertainment
industry event, HBO will also have some heavy duty merchandising ploys, such as a tasting for its new line of
Game of Thrones -
themed wines.
Games industry organisation Ukie and UK Trade & Investment will be hosting a UK stand at the
event,
themed around the «Great British Tea Party», and will host
games companies — including many from Yorkshire and the North of England — looking for business opportunities.