Viz had been in that market since they started, and thus were able to capitalize on the Pokemon craze, which is what started the anime / manga boom in the U.S. (Mixx / Tokyopop had the
Sailor Moon franchise
then, but no book trade distribution.
Then of course there's the on - going volumes of my favourite series such as
Sailor Moon, Toriko, Wandering Son, Yotsuba &!