Then again, the business of academic
research endowments, especially in fields as conceptually confused as artificial intelligence or
cognitive science, really is all about exploiting the credulity of wealthy foundations and corporations and private donors (sometimes with devious cynicism, sometimes in deluded innocence).
What Freud, Bernays and the Gestaltist's etc. couldn't know about back
then was what is now known through the last 25 years scientific
research in
Cognitive Science and using modern technology like MRI scans etc..