This can turn into a strong diaper rash, but if cream is applied early on, when the skin is only red and not breaking out in welts,
then further irritation of the skin can be avoided.
Your senior dog may exhibit new behavior problems you can't explain like when he starts to eat things that are not edible including rocks, dirt and paper... and
then you discover he's also ingesting feces and pieces of your clothing which can result in a gastrointestinal
irritation and blockage that requires expensive unplanned surgery to prevent your dog from
further intestinal damage.