One of the trickiest
things about marketing books is determining the interests of the target audience.
As a debut author, one of the hardest
things about marketing your book is drumming up interest pre-release.
Not exact matches
The easiest
thing to do would be to go out and interview 30 CMOs in China and use their answers as the foundation for a
book about CMOs in China, or
about marketing in China.
Over the weekend I listened to Russ Roberts» interview with Jason Zweig, who made an excellent observation of how vast the financial
markets are and how little time investors spend thinking
about this: I think if there's one overriding theme to the
book, one of the
things I've tried to get across in The Devil's...
What I appreciate
about Jones»
book is that whether you are a search
marketing guru or you work in another
marketing / communications field, it paints
things in a light that you may not have thought
about before.
«I'd done 10 years of economic commentary... and you begin to notice that the same
things come round again... I was approached by a firm in the City because of some of the
books I'd written
about third world debt and development... and they offered me a job... looking at the credit worthiness of firms in developing
markets.»
«All
things book marketing» podcast — Everything you should know
about book covers with Joel Friedlander!
The
thing I loved most
about Martin Crosbie's
book was that he's very clear you don't have to take the all - too - common advice of «write lots of
books» in order to successfully
market.
Often, authors are great at writing in their genre, but they don't know the first
thing about writing the
marketing copy that will sell their
book to readers.
Intrusive and coercive advertising has given way to permission
marketing, in which
book - buyers (and consumers of all types) follow their own pathways to find the
things they care
about.
«One of the
things that excites me
about what we're trying to do is we're trying to reach a very underserved
market of
book clubs and women who would like a
book club - like experience.
I would think the great
thing about a
book on spirituality would be that you have a built - in
market: you can offer to give talks
about your
book's subject at all the churches, temples (whichever place of worship would be appropriate for you) in your surrounding area.
I recently read an article by Kimberley Grabbas
about the two
things that will make your
book marketing easier: know your why (based on Simon Sinek's work) and know your audience.
«So basically the idea of a blog tour is you find a certain number of review blogs or blogs in your niche
market who will do interviews or a review or
things like that
about your
book so that their readers can be exposed to what you're doing.»
One must remember one
thing about self - publishing, YOU MUST
MARKET YOUR
BOOK!
Thank you for the info Vinny, now I think I see, You'd like a blog
about marketing from lil» ol' me, Promote only when you are in a happy mood, And never promote your
books by being far too rude, Try to make your posts interesting, clever and funny, And try not to part with a large amount of money, Now I feel there is one
thing I should stress, Never go and give your cash to a vanity press, Blog, tweet and update your Facebook status as often as you can, Make contact with other authors and befriend your only fan, Be courteous, considerate and always be kind, And you will slowly find, You'll get people interested and make them all see, Especially when you give your
book away for free, Sit back, relax and be rather nice, And always think
about the price, People will not part with their cash unless the price is low, Particularly for an author they do not even know, Always remember to write purely for fun, Never think that your profit will be a huge great sum, And pray for exposure to the lord above, Because self - publishing is a labour of love,
One of the coolest
things about being indie is being able to do innovative
things like sign revenue - share contracts with a translator to get my
books into the German
market in a real way.
I recently saw Caroline Miller speak
about book marketing, and she told us that we needed to do at least one
thing to
market our
book every day.
Book publishing expert and savvy supporter for authors in all things in the marketing and promo area, today she shares insights about «book bigotry» — oh yes, it's out th
Book publishing expert and savvy supporter for authors in all
things in the
marketing and promo area, today she shares insights
about «
book bigotry» — oh yes, it's out th
book bigotry» — oh yes, it's out there!
When you attend my author interview call tomorrow, you'll also get a free copy of 3
Things Your Computer Can Teach You
About Time Management for you to study and use as a model for creating your own
book marketing incentives.
One
thing about the
book marketing and
book promotion business is that there are so many nice people in the business.
You'll not only learn exactly what you need to know
about book design, but also
about things specific to
book publishing, such as title and copyright pages, ISBN and bar code, page count for printing,
marketing considerations, plus how to choose the best type of printing for your
book.
But most authors will deliberately avoid talking
about sales or
marketing and say
things like «it's not
about the money, I'm happy if just one reader enjoys my
book!»
We also talk a bit
about avoiding
marketing FOMO, or the fear of missing out on the next big
thing, you know that
thing you read
about on Facebook, that's like a
book selling miracle.
Recently we've had the good fortune to speak with bestselling author and publishing guru David Chilton
about publishing best practices, and he's emphasized some key points we've been telling our clients: conserve your energy and put your resources into
things that really matter, rather than spinning your wheels in areas that won't have a strong impact on
book marketing and sales.
Authors have all sorts of ideas
about the
things that they should do to successfully
market their
books.
Some of the
things Murphy mentions are
things I've read before, either on blogs or other
marketing books (a portion of my day job is social media, so I've read this stuff
about social media being
about relationships, not advertising, many times).
The best
thing about this «how to
market your kindle
book» guide is that it gives authors hope and that by following the simple tips and tricks in this
book, they too can Make a Killing on Kindle!
Not one to sit idle, I've done a lot of
things with my «free» time, including write 2
books (Sam Kane
Book 2 & the Epic Fantasy that is this close (holds finger and thumb a hairs breadth apart) to being done), did some guest speaking gigs on
marketing, podcasting and social media — and I'm
about to do another one all
about Scrivener for a couple of writer's groups / conferences.
And then just on the
book marketing: one of the
things that's been talked
about a lot right now with Chris Fox's
book on the six - figure author and the Amazon algorithms, and we've talked
about this
book, «American Demon Hunters: Sacrifice» and the how, between the four of us, the algorithms for our
books could be quite messed up.
But that was 2 years ago, and I've learned a TON of
things about the industry, my genre, and
marketing since then, and I now realize that I could have done better with naming my
books.
Friday, May 12 Steven Spatz, «Distribution + Service = A Winning Combination» http://
book2bestseller.com/steven-spatz Kristin Steele & Dan Verdick,» The Top 4
Things You Need to Know
About Book Marketing» http://
book2bestseller.com/kristin-and-dan
Now I am working for multiple authors and I do a range of
things from admin tasks (sending information
about the authors /
books to those who request it, updating websites, organizing spreadsheets, mailing out prizes) to
marketing tasks (reaching out to reviewers, creating press releases, creating
book jacket copy, running street teams).
Bottom - line: you'll graduate the program vastly smarter than your peers
about all
things book marketing.
Here are 7
things a self - publishing fiction author needs to know
about the
book market.
The one
thing that staggered me
about traditional publishing was discovering how much it took them to take a
book to
market, $ 200,000 shiny dollars.
If you're not interested in self - publishing, they all still provide lots of great news
about writing, the
book industry and
book marketing —
things that every author needs to know.
She wasn't talking
about book marketing when she said these
things of course, but I heard them on my rides with her.
-LSB-...]
about things to keep in mind as you move forward with your
book marketing, even if your sales have plateaued.
Two
things really stand out for me here: Heather invested time and effort to learn
about book marketing, then she worked hard to apply what she learned.
JT: And if you have the ability — if you have the ability to sell a PDF, then go and sell the Kindle and EPUB version on your web site too because PDF will hit a certain
market but I prefer, much prefer to read a Kindle version of a
book on my Kindle than the PDF version of the
book because of the
thing that you'd mentioned earlier
about the text being smaller in the PDF and it being harder to read.
I don't know a
thing about marketing, and I certainly don't know
about how to file my taxes as a «business owner» regarding any costs incurred or profit made by selling my
books.
From a
marketing perspective, it makes sense to say good
things about books, e-
books, readers, authors, and publishers of all kinds.
But if you don't have any help to show, instead of worrying
about it, start working on your next
book or do some
marketing; those
things are more important.
Author U — Your Guide to
Book Publishing focused on all
things publishing today and new ways to target your reader
market with author Dan Poynter who will present the opening session at the Extravaganza on Friday AM — you don't want to miss it... and make sure you listen to the radio show with him — an amazing array of info was delivered
about eBooks.
Now imagine traditional publishers
marketing negative
things about indie
books or vice-versa.
This
book is very thorough with every
thing you can imagine
about ebook
marketing.
We know that when it comes to
book marketing, there's nothing better than a bunch of
book bloggers saying great
things about your
book.
Alexa knows one million
things about book publishing and
marketing!
What is most useful to me
about cause
marketing of this sort is that it gives me one more
thing to talk to readers
about — something I am passionate
about — and it helps me get over my shyness
about asking someone to buy my
book.