Not exact matches
Fresh home brand milk is going to be in the class of products along with
things like Coca - Cola and nappies - the products that are regularly used
as what I will call «
loss leaders»... they are products that are priced very cheaply and that the supermarkets use to entice people into their stores...
Where 99 cent novels seem to be the way to go on Kindle, Kobo doesn't use books
as a «
loss leader» — eBooks are the ONLY
thing we sell, and our prime real estate needs to be dedicated to books that we can actually earn money on.
The Kindle Fire was sold
as a
loss leader, meaning that it cost more for Amazon to make the
things than what they made from selling them.