I would advise them to
think of their potential readers, those they wish to attract.
Not exact matches
There are a lot
of reasons to create
thought leadership, but let's be honest: the dream is that
readers and
potential investors will be so impressed by your insights and expertise they click the link in your bio to find out exactly what you're selling.
The more your
readers realize that you
think of them only as a
potential source
of money, the more they'll realize that your posts probably aren't worth reading.
I
think that every Bible should have a big «STOP» sign on the first page along with that passage
of scripture letting the
reader (or
potential reader) know that this book is not for everybody, but only for those that have been enabled by God to read and understand it.
I
think most
readers on JustArsenal are agreed that some
of these failures have reached their sell - by date and should now be replaced by some stars that have actually reached their
potential.
Hence the importance, dear
readers, that all and each one
of us, coming from the big ethnocultural logs that make up the humanity, we take aware
of the infinite
potential of transformative energy that holds the sum
of our hearts,
thoughts and actions.
But if we
think of a book trailer as another way for
potential readers to form an impression, the more impressions we can create on their memory, the better our chances they'll go through with a purchase.
Just to recap, Part 1 focused on everything that I
thought was absolutely essential to be on an author's website — the kind
of stuff
readers are going to be looking for and the kind
of stuff that will give you the best chance
of promoting your books to
potential readers.
«Nominations give us an idea
of which books
readers think are great; the rest is up to the Kindle Scout team who then reviews books for
potential publication.»
Readers, what do you
think of Nathan Bransford's concept
of a literary agent's blog providing a
potential brand and publicity platform for writers?
Here, then, is Kern, 22, speaking from the heart
of a power - base
of potential reader - consumers who probably
think 99 cents is a problem and $ 2.99 is outrageous.
With the immediacy, large number
of potential readers, and ability to share that Twitter provides, I
think this is a great idea.
I
think the main problem with the recent diversity push is the alienation
of current
readers who don't like that their favourite character has been dropped fundamentally altered, and is dismissed by
potential new
readers as dumb and pandering.
Think of it as an opportunity to get in front
of hundreds and even thousands
of potential readers that you'd have no way
of reaching otherwise.
Authors can now access many
of the tools that are available to the big guys, and, with a little
thought and effort, promote their books to millions
of potential readers.
Sometimes we get too caught up in worrying about where
readers think we belong, and we get dragged down all sorts
of dead end paths trying to market to every
potential reader, in every dark corner
of the universe.
With «impulse purchases» online for inexpensive ebooks I
think you still lose some
potential readers from the annoyance
of pulling out the credit card or the pay pal account.
In general,
think of Twitter not as a resource for generating book sales, but as a way
of connecting with
potential readers in a way that helps you learn more about them, and as a way
of building relationships with key people who influence your target
readers.
However, if we all lived in a land called «Common Sense,» I'd
think the two companies — and all the other
potential eBook
reader and Netbook makers — would agree on an open version
of the Amazon - owned ebook mobipocket format as iPhones and Kindles both display the format.
I
think of each bookmark as a
potential reader, I just have to get it into their hands.
Even if you have to reevaluate and adjust your definition
of position as time goes by, the key is that you are
thinking in terms
of genre,
reader personas, and the customer path your
potential readers will take to find your work.
There is magnificent
potential and the
reader will be able to tell that the G.A. Minton put
thought and effort into the telling
of Antitheus.
I don't
think B&N is that stupid, but then again they are dumb enough to insist on using their own ePub DRM, thus locking out all the millions
of potential customers with Sony
Readers, Kobo
Readers, and all the other ePub - supporting ereaders from buying ebooks from them.
C.A.R.E. to find out what
readers think, to meet
readers, to interact with
potential readers, to let your passion show, to get out
of your comfort zone and help
readers discover your book.
To
think of self - publishing as a trending business is an underestimation
of what the real
potential in the business can have an everlasting impact on
readers and authors.
It tells
potential readers that you
think so poorly
of your story that you're willing to send it out in the world in dirty sweatpants and a Led Zeppelin World Tour 1971 T - shirt.
You want the
potential reader to be entertained by your material and not
think of how boring this text is.
An author can also use their reviews to run an email campaign letting their
potential reader know what other people
thought of the book.
The key (no pun intended) when setting keywords is to
think about what words a
potential reader would use to search for books on your subject and try to use these in your list
of keywords.
A brief statement explaining why you
think your book is needed and describing the
potential readers of the book.
I
think that you will still be able to sell biographies on the strength
of potential readers» connection to either the subject or the biographer.
The critical takeaway here is that you need to be sure your book description matches this train
of thought so that your
potential reader sees it and
thinks, Oh, this is a new idea.
With any new novel, an author must
think of ways to make the book visible to
potential readers.
The same applies, dare I say it, to your competitors: if a rival firm has a really incisive analysis
of new legislation,
think long and hard before deciding that your
readers, your clients, and your
potential clients don't need to know about it.
But if your blog becomes too much about you and not your area
of expertise, your
readers (and it pays to
think of them as
potential clients) have hundreds
of other law firms and legal blogs to choose from.
has a connection to crime,
potential or actual, I
thought readers of Slaw might be interested to note that according to The Daily, in 2007 Canada's national crime rate for police reported crimes declined for the third year in a row.
Not only does this show glowing reviews
of your work, it allows the
reader to end with positive
thoughts about your
potential candidacy for the position.
You'll have fun, you'll give that noggin a workout and the
readers and
potential clients might just
think you're the cats pajamas, all that and a bag
of chips, top drawer, and most importantly....