Its founder and CEO, Travis Kalanick, intoned as much at a Wall Street Journal conference last month in Laguna Beach, California, saying we all need to stop
thinking of it as some fully mature corporation.
Indeed, Amazon could almost be
thought of as a sort of digital brutalism: it is direct and efficient, with a near - utopian aspiration to meet people's needs in the least fussy way possible.
Think of this as the Google Apps approach to business.
«They just
think of this as shopping.
Think of it as a variation on the Star Wars theme: «The Force is within you.»»
I thought about retronyms the other day when for the first time I heard what I'd always
thought of as the Internet referred to as the «Internet of knowledge.»
«
I think of it as a local phenomenon,» he said of real - estate prices, effectively ruling out the possibility that his interest - rate policy has stoked a national mania.
(And of course that also means that only about half the time do you consider someone who
thinks of you as a friend to be your friend.)
Rather than think of vacations as time away from responsibilities,
think of them as an essential for long - term success.
And in the future, journeys into space or the merging of humans with machines might change what
we think of as ideal.
But I didn't
think of it as stress because it was just business as usual.
«Even if
you think of yourself as a domestic company, it's very likely you're dependent on something from around the world.»
«They really
think of themselves as a learning organization, and they've created infrastructure to support that.
I wouldn't even
think of us as an entertainment couple, but I don't know,» she said.
Ultimately, it's not a zero - sum game; the overall market has expanded by appealing to consumers who didn't previously
think of themselves as gamers at all.
As he puts it: «I'd like to CHALLENGE every woman in tech who's a) got a nice care, b) owns a nice house, or c) is making over $ 125K a year to start
thinking of themselves as the next Ron Conway or Esther Dyson in the making and commit to investing in startups...» I'll forgive him for the poor grammar, ditto for the wisecrack a couple of paragraphs later about how some of us might have spent $ 5,000 to $ 10,000 on our MBAs... or our wardrobes.
Much of what
we think of as «luck» or good fortune can actually be explained if you dive deep enough.
We often
think of this as one of the first — and most important — interactions a company has with a candidate.
You can
think of this as essentially combining the upper stage of the rocket with Dragon — it's like the Falcon 9 upper stage and Dragon were combined.
Based in tiny Burlington, Vt. — population 45,000 — Burton was a private company whose fortunes were tied to a fringe sport some still
thought of as a passing fad.
Robert De Niro isn't typically
thought of as anything but an actor, and rightly so.
«We started with mostly a flow of people from Canada down to Silicon Valley, and now I really
think of it as a bridge,» she says.
Think of these as snapshots of relevant information from the most popular apps on your Apple Watch.
It's the original Facebook: exchanging valuable information with other people face to face so that
they think of you as an acquaintance instead of a fellow corporate cog.
«I always
thought of it as, «it's time to start marketing,»» she says.
I wouldn't have
thought of that as part of Intel's core business.
If you combine results from multiple polls taken at the same time, you can
think of it as one huge poll.
Think of us as «WordPress for mobile app creation.»
«This is a stunt, and I don't
think of it as a cryptocurrency,» Chris Burniske of venture capital firm Placeholder told Bloomberg.
«The world thinks of Instacart as a grocery - delivery service;
we think of ourselves as something bigger than that.»
Think of it as a cheat day of sorts.
Millennials, for instance, have always had cell phones in their lives, and
think of them as a tool to communicate with others.
«
I think of that as money that hopefully will come back, but maybe not,» she says.
Think of it as the smartification of the recruiting process.
Google has really built itself on the cloud and was really a pioneer in a lot of the technologies and capabilities that are now
thought of as being part of the cloud.
GoDaddy has been around a long time, and some people
think of it as only a place to buy domain names.
Think of it as the gas pedal that makes everything go.
You can
think of him as the first blogger, if you will.
Think of it as the LegalZoom for accountants.
Think of it as equal parts luck, risk taking, and decision making.
And, while Soylent recalled its Soylent bars after customers began vomiting, the company hasn't given up on products that look more like what the average person
thinks of as food.
Think of that as the brakes.
«
We think of ourselves as primarily a subscription business,» he said on the Times» conference call.
Once you get the customer to make a purchase after the holidays, they will no longer
think of you as «just a holiday» purchase.
If you're doing something you don't enjoy or that's terribly stressful, you may end up
thinking of it as a chore, especially when times get tough.
In other words, on Twitter, people say things that
they think of as ephemeral and chatty.
And don't think of taking the leap as a choice between succeed or fail;
think of it as a choice between succeed or learn something.
If you'd only heard about Old Spice before 2010, you might be forgiven for
thinking of it as a brand for an older generation — back then, it was a brand largely unnoticed by young consumers.
Inc. editor - at - large Kimberly Weisul spoke with author and Duarte Design CEO Nancy Duarte about presentation mistakes, investor pitches, and why speakers should
think of themselves as Yoda.
Think of it as the Huffington Post for business and marketing professionals.