Sentences with phrase «think psychographic profiling»
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Psychographic Profiling This is a term that you should profile your audience based on how they think.
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His group replicated the methods of psychographic profiling over two years, firstly examining differences in personality traits, thinking styles and cognitive biases between voters in the UK's 2016 EU referendum and then devising their own campaign to test whether it might be possible to identify, target and influence voters.
Building psychographic profiles of individual voters based on their lifestyles and preferences could be hugely powerful, thinks Chris Sumner, research director at the Online Privacy Foundation.
«It is actually stunning to think, with the clarity that perspective brings, that you could stand up the kind of ridiculous quiz or survey that they did and then walk away with psychographic profiles on 50 million Americans,» Weston muses now.