Tired of
thinking about book sales, book marketing, printing, distribution, fulfillment, cover design, trim sizes, pricing, titles and the «business» of publishing?
Focus on making people like and trust you because you're providing value without just
thinking about book sales.
-- Guest Post by Joan Stewart of PublicityHound.com — Contact information is probably not the first thing that comes to mind when
you think about book sales...
Not exact matches
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In his
book Predictable Revenue, author Aaron Ross talks
about how forward -
thinking sales companies like Salesforce.com moved to a specialized sales role model of selling (for example, Sales Development Representative (SDRs), Business Development Manager, Customer Success Managers, e
sales companies like Salesforce.com moved to a specialized
sales role model of selling (for example, Sales Development Representative (SDRs), Business Development Manager, Customer Success Managers, e
sales role model of selling (for example,
Sales Development Representative (SDRs), Business Development Manager, Customer Success Managers, e
Sales Development Representative (SDRs), Business Development Manager, Customer Success Managers, etc.).
People sometimes mention to me that I must be bitter
about Bancinsurance, because I
thought it was worth at least 1 times
book (I
thought it was worth more, but I felt reasonable people could disagree
about how much more) and yet the board approved a
sale of the minority shareholders to the majority shareholder at something like 0.9 times
book.
I'm
thinking about buying the Magmix 3200 XL, it's on
sale here Do you
think it's big enough for your recipes (the amounts that are in the
book)?
Katie: I'm actually
thinking of writing two
books: One,
about my experience and everything I've learned throughout the
sale, and a second one, a cookbook for what to do with your Girl Scout cookies.
This is something anyone who has a
book should
think about, marketing it so that your
book increase its
sales.
I've often
thought about doing an essay on the relationship between
book sales and readership.
Every successful self - published author I've heard from on this topic says to not even
think about analyzing
sales for a series until at least three
books are released.
If you
think about what your time is worth, how many
sales you might get from writing a
sales page or from selling an article or your latest
book launch, just 1 problem solved in Scrivener to help you do those things will pay for the price of the course many, many times over.
For me, I
think distribution and
sales would be too difficult, particularly considering I want to reach the schools market, and I already know how they work, which is hard for me to access (while not actually «self - publishing» before I was responsible for placing a
book about how to become a policewoman in Australia into educational outlets at secondary and tertiary levels and it was not only hard work but incredibly time and money consuming too, so if someone can do that side for me at a reasonable cost, I'd always prefer it.)
Think about who might be willing to endorse your
book, and then use their quotes on your back cover as well as in other
sales materials.
When
thinking about launching your
book, it's common to solely focus on the Launch phase as this is where the majority of
sales come from.
When my pen hit the paper this morning I was
thinking about writing an article
about the top 5 tips to drive holiday
book sales and then found myself wondering down another path.
Consider: A friend of mine told the story
about how he had a radio interview and got over 100
book sales from that interview, so he
thought, Hey, why don't I buy an ad on this radio station — they're obviously my target audience.
I still could not resist and bought three
books, but in all honesty, now that I
think about it, I could have bought them as Kindle
books instead — at the same price most likely — I feel even worse, because if I had, at least the authors would have made some decent money on the
sales.
All I can say is that after I changed my
thinking a year or so ago and concentrated on increasing traffic and forgot
about selling
books, my website income is now well in excess of my
book sales income, which by good fortune has remained
about the same as a year ago.
Once your
book has steady
sales, is climbing the bestseller ranks, is getting new and valuable reviews, then you can
think about going with Lightning Source — although if it's good enough to be in bookstores, and your
sales are strong enough, a publisher will come to you, making it a mute point.
That means the first time an author
thinks about calling in a
book publicist might be days before the
book is available for
sale online.
In 2013, Ursula LeGuin was asked, «Did you ever catch yourself
thinking about potential
book sales when you were considering a project?»
When the New York Times ran a piece
about Tinkers» unlikely rise to fame, Jennifer Weiner retorted on Twitter: «Indie booksellers,
book bloggers congratulating themselves for getting TINKERS
sales all the way to... 7,000» and «Then again, I also never
thought Times would fail to review debut by guy w / Iowa degree.
I met Tom years ago and have since been inspired to catch up with him in terms of
book sales on Amazon (I
think I'm
about halfway there).
You smile as you
think about ALL the money you saved by not using a professional designer and you dream
about all the
sales you're going to make as you upload your
book to Kindle.
If you just want to be # 1 in your category, you can get there with
about 100
sales — as I mention in my more recent material, I
think anybody can build a large enough author platform to sell 100 copies to actual readers in under a month, and 100
sales should be enough to get the ball rolling as long as you're also giving away
about 1000 ARC copies to get
book reviews first).
I
think it's helpful for authors to
think about a platform not as a way to push
sales of your
book, but as a way to have a conversation with your readers.
I
thought it was fitting as we wind up the year to comment on this, and to point out that as much as we whine
about the impact of Kindle Unlimited on our
sales, and on the dearth of decent ad sites, and the constantly shifting marketplace, more of us than ever before are earning decent, and in some cases, magnificent, incomes, from writing and publishing, without any help from the traditional channels that used to have the
book selling business locked up.
So having come to the conclusion that this self - publishing business was going to be a lot harder than I had
thought, I submitted my novel to a boutique digital publisher that does very well in my genre,
thinking about how nice it would be for someone else to worry
about book sales and visibility.
For right now, I
think I've found a good place for it, based on my
sales, although I'm
thinking about dropping the price of the first
book in the series when I release the last — loss - leader marketing.
But I'm firmly in the tier just below that, and I
think that given the number of
books I have available for
sale (four full - length
books plus a handful of novellas, which is ridiculously small for a self - published author), I'm doing
about as well as I can with what I have.
Some people take ten years to get an agent, and I know people who have an agent but then, after ten years, have yet to have a
book sale (although I
think that might say more
about their agent, actually!).
Think about who might be willing to endorse your
book, then use their quotes on your back cover as well as in other
sales materials.
It would be nice if printed
book sales were growing because people were buying the kind of intellectually challenging, literary works that
book lovers tend to
think of when they are dreaming
about a return to print.
They're very confident
about the series, and I
think they've seen the massive
sales record for the first six
books and everyone can see the response from readers.
In general,
think of Twitter not as a resource for generating
book sales, but as a way of connecting with potential readers in a way that helps you learn more
about them, and as a way of building relationships with key people who influence your target readers.
I am hearing mixed
thoughts about book trailers and their impact on
sales but an author reading to his audience lets the reader fill the
book and the author.
Ever since my recent Published & Profitable interview with Jonathan Fields, author of Career Renegade, I've been
thinking about the differences between writing a
book (in terms of organizing and presenting a long and complex message) and writing a
sales letter (in terms of «classic» direct response copywriting with the emphasis on persuading the recipient to take a desired action).
I'm uneasy
about the trend of free
books as I
think that can hurt
book sales, but that trend seems to be slowing down.
I'm posting next week
about «How Many
Book Sales Equals «Success»» and will link to this post as a great example of the right way to
think about indie publishing.
Before you list your
book for
sale,
think about all the keywords that someone could type into a search engine that would relate to the type of
book you've created.
An original
sales book that will change the way you
think about selling.
My goal for The IndieAuthor Guide right from the start was to maximize awareness of it first, then
think about sales later on, after I'd established more of a name for the
book and reputation for myself, so the decision to make the entire
book viewable in a BookBuzzr was obvious.
99cents is an impulse buy price, and I
think I didn't lose as many
sales through people deciding to
think about it, shop around, and then forgetting
about my
book.
It will teach you exactly what needs to go on the
sales page of a
book, things you would have never
thought about.
As well as having your
book for
sale, you may also
think about adding extra promotional material.
I'd guess it's probably 2 dollars a
book, which means
about 130K in
sales to pay back the «advance» if you
think about it in typical terms.
You should
think about freezing your online
book sales before you approach an agent or editor.
And if any doubts still arise
about free online access spurring paper
book sales, just ask J.K. Rowling how successful she
thinks the print version of the Harry Potter Lexicon will be.
It's no surprise to me that some traditional publishers
think this way — they have long cared more
about sales that reader satisfaction and relied for too long (forever) on being the only source of
books while selling the idea that they have some mysterious and unknowable skill — and 90 % of
books fail anyway donchaknow?