Sentences with phrase «thinking about your buyer personas»

You should take a similar approach when thinking about your buyer personas.

Not exact matches

Among the clutter of poorly written or hyped for publicity posts on buyer personas, it is nice to see a genuinely thought out post on a topic I care deeply about.

If you are looking for more specifics on buyer personas, there have already been a couple of posts on the Content Marketing Institute that dug into the specifics: Keith Wiegold had a post about thinking about more than demographics and yesterday Chris Moritz provides some good links to get more info.

I hop on the phone with people and tell them about using dynamic content to create a customized experience sometimes without thinking about the fact that they didn't even know how to create buyer personas, much less how to customize they buying experience to them.

I am wondering what you think about adding a complement to the way Buyer Personas are used to drive outbound marketing: Intelligent Alerting where you simply «ask» buyers to set their criteria and permission for receiving marketing communications.

Don't Fall in the Profiling Trap: a misunderstanding I wrote about in my recent article, Use Buyer Personas to Segment by Buying Behavior, is thinking that buyer personas are a profiling of specific titles and / or roles in your target organizaBuyer Personas to Segment by Buying Behavior, is thinking that buyer personas are a profiling of specific titles and / or roles in your target organPersonas to Segment by Buying Behavior, is thinking that buyer personas are a profiling of specific titles and / or roles in your target organizabuyer personas are a profiling of specific titles and / or roles in your target organpersonas are a profiling of specific titles and / or roles in your target organization.

He has a thesis in his new book about how kind of buyers or clients are taking control of the dynamics of the industry and as part of that, I think he and you advocate for lawyers and small law firms, thinking more like businesses and thinking about clients as buyers and things like that, that we'll get into in the episode, but one of the topics that I think is interesting to talk about then is something we've brought up a few times in the past about kind of identifying your ideal client or crafting personas of your ideal clients that you can have a story of who you're looking for and how to find them.

The Web allows us to think more about the individual people that we're trying to reach — what I call buyer personas.