Sentences with phrase «thinking on buyer persona»

Not exact matches

Among the clutter of poorly written or hyped for publicity posts on buyer personas, it is nice to see a genuinely thought out post on a topic I care deeply about.

Assigning a name to the persona helps everyone on the team think of this buyer as a real person, not just a piece of business.

If you are looking for more specifics on buyer personas, there have already been a couple of posts on the Content Marketing Institute that dug into the specifics: Keith Wiegold had a post about thinking about more than demographics and yesterday Chris Moritz provides some good links to get more info.

I hop on the phone with people and tell them about using dynamic content to create a customized experience sometimes without thinking about the fact that they didn't even know how to create buyer personas, much less how to customize they buying experience to them.

It is clear that there is some thinking going on with respect to tapping into the value of meeting the needs of a business buyer persona.