McDonald's uses the occasion to tout its participation in the Children's
Food and Beverage Advertising Initiative (but you already know how I feel about that
group — see «Fox Guards Henhouse: Industry's «Self - Regulation» of Children's
Food Advertising «-RRB-; it promises to set up a «Kids»
Food and Nutrition Advisory Board;» it says the company will submit to
third party verification of its efforts, the results of which will be reported publicly; and, my personal
favorite, executives from the company will go on a «listening tour» next month to learn more from parents and nutrition experts on the role McDonald's can play in improving child nutrition.