Mobile advertising represented just over half of all Facebook's marketing dollars in the last quarter of 2013, and for the same period in 2014, analysts expect mobile ads to make up at least two -
thirds of all ad revenue, making Facebook primarily a mobile ad company.
Not exact matches
Now, Google says it will give news publishers
revenue - sharing deals similar to those it grants YouTube personalities and
third - party
ad hosts — helping them connect with likely subscribers, then taking a percentage
of their earnings in return.
Bernstein research estimated that 59 percent
of total U.S. TV
ad revenue growth in the
third quarter
of last year was from spending on daily fantasy football
ads.
With organic distribution now a dream for most publishers, expect Facebook's
ad revenue to keep climbing — on top
of a 47 % year - over-year increase in the
third quarter
of 2017.
Why not slap up a few paid
third - party advertisements on UTube.com, to monetize some
of that monster traffic, and use the
ad revenues to beef up your capacity?
The bulk
of Alphabet's
revenue is from
ads, logging about $ 24 billion in
revenue in the
third quarter between the
ads it sells on its own branded websites such as Search and Gmail, and the
ads it serves via its tech on
third - party sites.
And when you consider that OEMs like Samsung,
third parties like Amazon and even mobile carriers also sell apps and services on top
of Android and the fact that Android
ad revenue exceeds iOS, Android is the more profitable platform
of the two in terms
of software and services.