I'm so happy to be back in the swing of things, fully immersed in the forward momentum of this new year, eyes wide open and heart willing, with my gears well - greased and
my thoughts on brand new recipes and a couple of soul - inspiring features to joyfully bring to you in this upcoming year.
Any thoughts on this brand of powder?
What are
your thoughts on the brands cod liver supplement?
Thank you for sharing
your thoughts on this brand.
Love
your thoughts on branding.
Check out this story, watch the video and then weigh in with
your thoughts on the brand new Chevy!
What are some of
your thoughts on branding?
Not exact matches
My guess is that most CMOs and CEOs never
thought they would be looking to teenagers for advice
on their
brand or how to create a relevant, dynamic and lasting relationship with their
brand, but if that is your audience, then it certainly makes sense to understand how teenagers» brains work.
Restaurant
Brands International has a playbook that it's looking to repeat:
think layoffs, global expansion, and lots of new variations
on fried chicken
Leader - Chivée is one of the individuals I was fortunate enough to interview for a series
on the year ahead, Big Ideas for 2018, where I asked a number of my favorite award - winning marketing experts, authors, and other
thought leaders — as well as some of Firebrand Group's own digital strategy and
branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2018.
«I
thought, «What if there was a wine
brand that was nomadic in a way and takes people
on a wine journey around the world?»»
While many of the viewers at home
think those who appear
on the hit show become instant millionaires, the reality is most don't, and some consider their exposure and re-runs a key ingredient in marketing their
brands.
On Amazon's affect on the sector: «I think one of the things you can see is that brand names matte
On Amazon's affect
on the sector: «I think one of the things you can see is that brand names matte
on the sector: «I
think one of the things you can see is that
brand names matter.
«I
think on the department store side, Nordstorm and Kohl's are interesting... You've seen improvements at Kohl's, you've seen improvements in the same - store sales, you've seen
brands go in their portfolio and now they're taking a look at their store base to optimize and remodel some of their existing stores.»
But the company's blog touches
on all aspects of content marketing and
branding — from
thought leadership and content creation to lead generation and content distribution.
«I
think it's more of a comment
on the sexism of the
brands that sign her to those deals,» said Laura Gentile, ESPNW's founder.
Finnegan is one of the individuals I was fortunate enough to interview for a series
on the year ahead, Big Ideas for 2018, in which I asked a number of my favorite award - winning marketing experts, authors, and other
thought leaders — as well as some of Firebrand Group's own digital strategy and
branding experts — to recommend one «Big Idea» that companies can leverage to get ahead in 2018.
«Since I'd researched about 10,000 products, I
thought, «Why not focus
on the wholesale side of the business and develop a
brand that has virtually zero competition?»
Such innovations are particularly important to millennial customers: 39 percent of them have said
on surveys that they
think technology increases a
brand's value, and 33 percent have called themselves more likely to recommend
brands employing the latest technologies.
co name, which hails from Colombia, is catching
on with start - ups that
think it can help them burnish their
brands and stand out in Cybespace, where it's often hard to be heard among the crowd of competing names.
These three
brands have tapped into something deeper in all of us with their spot -
on video advertising campaigns that, respectively, inspire our love of nature and adventure, our need for human connection and the desire for creative
thought and expression.
Three entrepreneurs share their
thoughts on exactly how necessary a personal
brand is and how you create one.
Bringing people together, doing interesting content and doing fun programs that can live
on through social is something that we
think is really different than how a lot
brands approach it.
Think of an ad placed in the crosswalk instead of
on a bus stop, or a public sculpture that discretely mentions your
brand.
Elowitz
thinks Google is «using its dominance in search to all but force
brands to be social
on its network.»
The real brunt of personal
branding is not meeting people; it's the silent and diligent work
on your strategy and your craft, which takes hours of solitude and reflective
thought.
I have been in the personal
branding game for a long time, and for an audience that prides itself
on making smart long - term investments, it confuses me why so few investors and venture capitalists see the value in building some element of
thought leadership for themselves.
Lachlan Murdoch, executive chairman of 21st Century Fox, shared his
thoughts on Fox's TV
brands and the future of TV ads at the Goldman Sachs Communicopia Conference
on Wednesday.
Plenty of Americans are
thinking of fleeing a possible Trump presidency — these Canadian
brands are counting
on it
The
brand has its own thing going, and in my view, it's different from Lexus's «Don't
think about it» approach toward luxury and the Germans» focus
on driving performance.
Brand: Even though mobile user experience is very compressed, start by thinking about how you communicate your brand on mo
Brand: Even though mobile user experience is very compressed, start by
thinking about how you communicate your
brand on mo
brand on mobile.
«We
think long - term we have the ability to win with
brands and retailers that don't want to sell
on other marketplaces.»
And when I sold that business in 2015, I was able to focus my attention
on bringing my powerful personal
brand, which I had worked
on for years to build, to an even higher level, and eventually into
thought leadership.
Simply put, influencer marketing is using the voice of a
thought or industry leader to get your
brand's message to your audience
on your behalf.
When animal welfare activism comes up in conversation, it's only natural to
think of angry protesters waving gruesome photos
on the street or a bucket of red paint splashed
on someone's
brand new fur coat.
This tweet abundance also reflects badly
on their personal
brands as they come across as inauthentic with little
thought for their followers» feeds.
«Whether it's expressed through wearable devices that we have
on us or in another broad base of applications, I
think it's got a very bright future,» Sheppard said, adding that the rise of Internet of Things devices will also drive consumer - oriented A.I. «It's a
brand new industry that's just emerging.»
Later, she turned her focus to entrepreneurship
on what she
thought would be a temporary basis, coaching startups
on branding and other aspects of marketplace differentiation.
By having a consistent theme
on all your visual assets (color scheme, styles of text, filters
on your photos, etc.), your most loyal fans will immediately
think of your
brand anytime they see that arrangement colors and fonts
on their social media feeds (if the association you hold in their mind is positive, of course).
If you're still stuck
on this,
think about the people you'd want representing your
brand.
Champion,
on the other hand, doesn't
think trying to
brand a bank as a hip or friendly place to relax is a bad idea.
Some of us
on the Insider Picks team got the chance to try out Wolf and Shepherd's shoes for ourselves; you can see our
thoughts below, and you can check out and shop all of the
brand's shoes here.
Hornbuckle and Keel had worked together at Johnson & Johnson (
on brands like Bengay, Neosporin, Aveeno and Lubriderm), so they
thought they understood consumer behavior.
«When you
think about 2017 really being a year of putting more eyeballs
on the
brand and guest acquisition, I'm actually really excited about our ability in a really relevant, nimble way to put millions of eyeballs
on the
brand,» Potdevin said at the time.
Over the last two years, a slew of startups have appeared to satisfy these twin desires — that of individuals to weigh in
on topics of interest, and that of
brands to find out what people
think.
I
think much of what the Jacobs brothers have done is smart, most of it is interesting, and some of it is even (hold
on... this is hard for me...) inspirational to
brand marketers, wholesalers, nascent philanthropists, and entrepreneurs who worry that their company's proposition seems too simple to work.
Viewers know more about Vaynerchuk's companies and endeavors because he is putting in that extra effort to make his
brand more human — and I don't
think I would be going out
on a limb to say that this human element has definitely contributed to his success and massive social following, which includes more than 1.17 million followers
on Twitter.
Contribute your own
thoughts on the subject matter, and do so with sincerity — you'll demonstrate
thought leadership and increase the visibility of your
brand to new audiences, in the process.
«
Brands have to build social teams that can
think on their feet,» Talavera adds.
Hosting a Twitter chat that is focused
on a topic important to your industry, such as ProfNet's #ConnectChat, allows you to associate your
brand with an industry
thought leader while giving your audience access to that
thought leader by asking questions.