Sentences with phrase «through microtargeting»

Personalized choice architecture through microtargeting is on the rise, and Cambridge Analytica is not the first nor the last to make successful use of it.

Not exact matches

The level of online microtargeting through major communications platforms that is possible today makes increased transparency essential.»

Cambridge Analytica used the personal Facebook data of more than 50 million users, acquired through a third party, to create profiles of prospective voters and «microtarget» persuasive voting messages to them, according to a whistleblower who told his story to The Guardian and The New York Times.

As state Republican Chairman Ed Cox says, Boehner's team is heavily invested in making New York competitive through an extensive GOTV effort that features phone banks and microtargeting of likely voters in order to maximize turnout.

Less clear is their power as a tool for targeted persuasion; Cambridge Analytica has claimed that OCEAN scores can be used to drive voter and consumer behavior through «microtargeting,» meaning narrowly tailored messages.