Helen Sedwick presents Self - Publishing Companies,
Through a Legal Lens posted at BookWorks Blog, saying, «BookWorks» Legal Expert, Helen Sedwick, looks at self - publishing companies (aka
subsidy or vanity
publishers) from a contractual standpoint, so indie authors can make an informed decision before signing on.»
You'll have to decide for yourself if you want to publish under a business name, publish under your own name, or forget about self - publishing and use a
subsidy publisher like Lulu (note that you can publish under your own business name with Lulu
through its Published by You package — self - publishing, or you can just let Lulu be the
publisher —
subsidy publishing).