AEG was the only firm to revise the amount of its bid, going from lowest to highest in the projected amount of revenue it would raise
through video lottery terminals at Aqueduct Racetrack in Queens.
Reporting impact in series of marketing and communication tools, including but not limited to: monthly e-newsletter, quarterly magazine, monthly television segment, direct mail letters, in - hospital advertising,
video testimonials,
lottery promotional materials, stewardship letters and
through both traditional and online media channels.