While that provides quick — if not instant — gratification for authors who want to see their words reach book buyers as soon as possible, the mad dash from the computer to the bookshelf does require the sacrifice of long lead -
time book publicity opportunities.
Not exact matches
Others have suggested that instead of building a platform and pursuing
publicity opportunities, I should rely on God's
timing and leave
book sales to him.
Literary Agent Undercover is only for authors who understand the benefits of traditional publishing: no financial risk because someone else is paying for the privilege of publishing your
book; a higher quality product thanks to a top - notch editor and cover designer; more profit due to better sales, distribution, and
publicity; subsidiary rights
opportunities like merchandising, translations, TV, feature film, etc; increased credibility and more
book reviews; and the ability to spend more
time writing, promoting, and doing what you love.
Remember,
book publicity is not only free, it's 10
times more valuable than advertising, so follow these steps to make sure you're prepared to take advantage of every
opportunity you can generate with the press.
But, although it's interesting to see how Skype virtual
book tours can be integrated into
book promotion campaigns, I'm guessing that world - famous authors will be in a far better position to take advantage of the
book publicity opportunity than the rest of us... now, and for a long, long
time to come.
Every
time an author can create a news story rather than become part of an article or segment that some other media decision maker is creating, that author has transformed
book promotion from a passive process into a proactive
book publicity opportunity.