On NYTimes.com, readers spend as much
time on the ads as on the articles.
This role will also involve assisting marketing department at busy
times on an ad hoc basis with events organisation and preparation of documentation for the legal directories.
Not exact matches
It doesn't take more than a second between the
time you look up a product
on one site and find it as an
ad on your social feeds.
We ran a series of
ads one
time for high - speed internet delivered over cable that sang the song «99 bottles of beer
on the wall, 98 bottles of beer
on the wall,» and it went
on and
on.
Desperate to find a way to get his music heard, he licensed every song
on the album (many multiple
times) for
ads, television, and movies.
But the robust growth in revenues for specialty, pay and video -
on - demand (VOD) is also being driven by increasing air
time sales — i.e.,
ad revenue:
What's interesting to note is our client did not even have a Facebook
ad account at the
time and had never advertised
on Facebook before.
What's more, if people spend less
time on the platform, they won't see as many
ads.
Full - page
ads will run in the New York
Times, Washington Post, San Francisco Chronicle and San Jose Mercury News
on Sunday.
Nadal could be seen this fall
on CNBC, BNN and Business Insider, offering confident reassurances
on the state of the
ad business and boasting that while the Big Four chose to batten down the economic hatches over the past couple of years, MDC saw it as a key
time for bold investment.
Every
time you see an
ad on YouTube or television, think about its effectiveness and if it could be applicable to your business.
While
Time - Life may have been one of the first to try direct sales in the early»90s, brands like Johnson & Johnson, which spent $ 22 million
on its DRTV launch of Neutrogena SkinID in 2008, see value in the
ad format once reserved for the Shake Weight.
Once you have found the best DKI headline and supporting description strategy to grab the attention of as many prospects as possible and maximize qualified traffic to your landing pages, it's
time to replicate this strategy in each of the
ad group's landing pages in order to maximize conversion rates
on that traffic.
The reason for this decision is the same as it is for the New York
Times or any other publisher that is trying to crack down
on ad blocking: Facebook is fundamentally a media company at its core, in the sense that it relies
on advertising as its only revenue source.
The page states that Scott was hoping to reach a wider Hispanic and Cuban audience, and was able to do so through targeted Facebook
ads that often targeted people following the 2010 World Cup that was going
on at the same
time as Scott's campaign.
If you find there isn't a way to effectively target all common search queries with a laser - targeted, static - based
ad, then it is
time to run a DKI split test
on that particular
ad group.
Certain themes emerge, in Google's 2016 report,
on how the company is fighting bad
ads and scammers: Weight - loss, payday loans, tabloid cloaking, fake news, pharmaceuticals and other healthcare products, plus gambling come up
time and again.
Facebook said it will make sure political
ads on its platform will be vetted and transparent in
time for England and Northern Ireland's 2019 local elections, that only verified accounts will be allowed to pay for political
ads, and users will be able to view all promotions paid for by a campaign — not just those targeted to them based
on their demographic or «likes.»
In this in - depth research from BI Intelligence that updates our popular July 2014 report
on programmatic, we find that the US digital -
ad market will reach a programmatic «tipping - point»: For the first
time this year, programmatic transactions will be a majority (52 %) of non-search digital -
ad spend.
Of course, there will always be cases in which you need to analyze data
on a shorter
time frame — like when you are evaluating results of an experiment or testing the effect of a new software release — but for those cases you can always perform an
ad hocanalysis using a temporary spreadsheet.
then if nothing
on your
ad page attracts the client within milliseconds, they turn the page again and you are done and over with, ready to be fish - wrapping paper, while if there are other
ads on the page, or some article text, it gives the reader a reason to stop at that page, and then your
ad has a higher visibility and ability to intrigue the customer, giving it several
times the mental real estate and visibility than an
ad costing thrice as much.
Take advantage every
time a person opens an email or app or clicks
on an
ad.
Brand
ads appearing in inappropriate places online is not a new phenomenon, but the issue was thrust into the spotlight after an investigation from The
Times in February found a number of big brand
ads were appearing next to violent or hateful content
on YouTube.
The car's screen could flash
ads for the nearest gas station when it starts to run low
on fuel, for example, or even restaurants around lunch and dinner
times.
The original group of
ad creatives picked the size of the banner
ad (446 pixels by 56 pixels) based
on the resolution of most computer monitors at the
time, and the rudimentary HTML that could show it.
With news of Google banning cryptocurrency - related
ads and the International Monetary Fund advising increased regulation
on the asset, the price of Bitcoin, Ethereum, and Ripple continued their slide Thursday, wiping out about $ 499.2 billion of the market value of over 1,500 cryptocurrencies since their collective all -
time high in early January.
A few other brands got in
on the action but before the lights came back
on, Oreo's new
ad had the strongest showing, retweeted more than 10,000
times and thousands of «favourites»
on Twitter.
Couple that with their new video
ad products for sales and direct response and the fact that they're the greatest data company of all
time for marketers and you have some serious reasons to spend some real money
on Facebook video
ads and video content for Facebook.
Every
time somebody clicks
on the
ad, you get paid.
Congratulations
on today's announcements,» Butterfield wrote in the letter, which he published as a full - page
ad in The New York
Times.
Stranger Things led the social - media pack out of 65 different brands, which ran 104 spots in 49
ad breaks
on Fox for just under 49.9 minutes of dedicated
ad time, according to iSpot.tv, which measures activity from more than 10 million smart TVs and tracks responses to TV
ads on social and digital platforms.
I recently spent more
time than I should probably admit to enjoying a collection of top video
ads curated by readers over
on the Moz blog.
AdTheorent, the seventh advertising company
on Inc.'s 2015 overall list, develops data - based technologies that enable partners like McDonald's and Bank of America to optimize the
timing and targeting of their mobile
ads to maximize engagement.
You've got to track what's in someone's cart, you have to handle orders, and there's just generally more functionality going
on that's harder to manage
on the server side, particularly when it comes to traffic spikes you might get at certain
times, such as
on Black Friday, during holidays, or after a big
ad is aired.
The way it works is that Canadian broadcasters that buy the rights to U.S programming, including the Oscars, can force distributors to overlay local
ads on any American station that shows the program at the same
time.
A nationally known gym could run
ads on a podcast to draw attention to limited -
time - only deals.
In a new interview with Wired, Foursquare's senior brand partner Brian Williamson told Wired's Ryan Tate that some
time soon, Foursquare users may get paid
ads pushed to their phones based
on their locations.
These days, bikes are so ubiquitous it's difficult to remember a
time when bikes weren't present in everything from film to fashion
ads to shots
on Instagram.
He had been placing
ads online and posting
on his company's Facebook page from
time to
time.
«Synctag along with its niche strategist team is able to provide unique social media solutions to get a 20 % above more and delivery value for the
ads on social media and campaign virality in a relatively shorter
time period,» states, Harsh Mehta Founder at Synctag, to Entrepreneur India.
Participants» reactions to an
ad or product concept up for evaluation are caught
on camera and analyzed in real
time.
The New York
Times, which is focused
on increasing its subscriber revenue, in January launched its «Truth» campaign consisting of online
ads urging readers to sign up because, «Truth.
In late March, advertisers pulled their
ads from YouTube after The
Times» investigation revealed that their
ads appeared alongside extremist or hate content
on YouTube.
In this all - new in - depth research from BI Intelligence that updates our popular July 2014 report
on programmatic, we find that the US digital -
ad market will reach a programmatic «tipping - point»: For the first
time this year, programmatic transactions will be a majority (52 %) of non-search digital -
ad spend.
There are certainly lots of pay - per - click programs, but how many
times do you click
on ads on Google?
«We think that monetization over
time will take its course because
on mobile you can provide more targeted
ads to users because of location - based data and other personal data that we can collect.
That number «was more than [Trump] spent
on actual
ad buys in all media during all of 2015,» the study notes, and the candidate's total advertising value was 1.5
times what Bush, Rubio and Cruz got.
The embrace of programmatic
ad - buying tools is fueling a dramatic uptick in the share of digital
ads sold through programmatic platforms, particularly those focused
on real -
time bidding or RTB.
Despite the previously overstated metrics and 4 % decline in
ad revenue from this
time last year, Twitter's growth results and signs of approaching profitability sent shares soaring 12 % in premarket trading
on Thursday.
Some anti-abortion groups are sending women targeted advertisements
on mobile phones in real -
time when the women enter a Planned Parenthood clinic, relying
on a commonly available location feature that
ad industry networks provide.