In a crowded conference room of about 300 people, Berger unleashed example after example of big brands that have succeeded — or failed —
in generating word of mouth, and which strategies can work for you.
As it happens, the time - honored ways to
generate word of mouth for books that are typically available to traditional publishers — such as bookstore signings, traditional media coverage, and critical reviews — don't work as well as they used to.
We provide you with tools for digital marketing: content and widgets to boost authors» presence on social media and
generate word of mouth around their books.
How does Grindr use social media to
generate word of mouth?
Give people exactly what they want, and hope
it generates word of mouth so you can grow!
It would be unusual to focus solely on online media, or solely on readings and events, to
generate word of mouth.
, retailers can choose to bring in new products that might help increase sales, to create or redesign a store website, run a social media campaign, hold an in - store event to
generate word of mouth and increase foot traffic or purchase a new display rack.
So suddenly we're deluged with crazy stunts designed to
generate word of mouth.