Higher end retailers like Barneys (with a new sheet mask bar) and Nordstrom (with a K - beauty pop - up) are turning to K - beauty to boost their flagging sales and
get customers in the door during an era in which department stores are struggling.
Since last year, Peninsula Shops has signed up about 80 businesses, many of which, facing competition from big - box retailers and feeling the effects of the recession, desperately needed a new tactic to
get customers in the door.
You got customers in the door, so make sure you get to know them.
Look at your marketing plan from every angle and consider what is required from you to
both get the customer in the door and keep them coming back.
Loss leader pricing is a marketing strategy that involves selecting one or more retail products to be sold below cost — at a loss to the retailer — in order to
get customers in the door.
According to PW, American Booksellers Association CEO Oren Teicher basically said this is a euphemism for all the new and innovative things bookstores are doing to
get customers in the door.
However, while the spectacle of it all may
get the customer in the door, it is not the only thing that keeps them coming back.
Getting customers in the door is one thing, keeping them can only be accomplished by providing top - quality service.
To achieve sales success with large, expensive items like bird cages, retailers need to start by examining their strategy for
getting customers in the door.
«You're not really going to make a lot from your Fancy Feast, Friskies or Dog Chow, but you're going to
get customers in the door,» he says.
In the retail world, a loss leader is a product you use to
get customers in the door.