The IREX device is supported by key partners Barnes & Noble, Inc., Best Buy, Qualcomm and Verizon Wireless, which
together provide access to the content,
retail presence and the most reliable wireless network
in the country,
setting the DR800SG apart
in an increasingly competitive market.
In 1996, the International Council of Shopping Centers (ICSC)
set out to explore this possibility and introduced a program called Alliance to bring developers and
retailers together with city officials and redevelopment officers.