Amazon has a tonof marketing advantages over B&N: A direct sales site with 15 - 20x the traffic plus an even bigger web reach with it's affiliate program, the established Kindle brand / reputation, an Apple - like amount offree publicity / press coverage at launch.
A simple press down on the D - pad brings up Super Mario Odyssey's snapshot mode, pausing the action and giving players free roam over the camera and a tonof filters.