WASHINGTON (September 17, 2015)-- Even though more consumers are using the Internet as
a tool during their home search, buyers are increasingly utilizing the knowledge and expertise of a real estate agent, according to the National Association of Realtors ®» Real Estate in a Digital Age report.
-- Buyers use specific online
tools during different phases of the
home search process — How important «local»
search terms and websites are for buyers — How mobile technology cements online to offline
home buying — including the reading of online reviews — How video and YouTube satisfy buyers» research needs — The role of age and gender in driving real estate decision making in the market by being the top demographics who
searched online and took the next steps offline — Top states for
searches around first - time
home buyer tips and specific housing segments like senior housing and foreclosures