Consumers spend too much time on activities that are not a fun part of the car - buying process, he says, going down the list of available digital
tools auto retailing can use to expedite car buying.
Recognizing the need for consumer education, automotive industry leaders have formed AWARE (Americans Well - informed on Automobile
Retailing Economics), a collaborative industry effort to provide consumers with information,
tools, and other resources to better understand the
auto financing system.