You know more about
the topic than your audience, so educate them, Lindner says.
Not exact matches
Think about what your
audience assumes and use that to come up with no more
than three
topics that they would need to understand in order to do the thing you want them to do.
A well - defined niche will build your human
audience faster
than an ill - defined niche because your
topic is clear and people interested in that
topic feel a strong connection to you and your content.
At a time of of such extreme tension and conflict, Star Trek got away with pushing the
audience toward uncomfortable
topics because the setting invoked fantasy rather
than reality.
Dr. Joseph Mercola, founder of Dr. Mercola Premium Products, was the keynote speaker of the Healthy & Natural Show and addressed an
audience of more
than 300 on the
topic of personal health and wellness.
After more
than 17 years on «Entertainment Tonight,» Steines and his co-host Cristina Ferrare entertain and inform their
audience daily with an array entertaining and relevant lifestyle
topics, do - it - yourself projects, cooking, celebrities and experts.
Gain New Perspectives: More
than 54 million students in middle and high school participate in youth sports making youth athlete safety a hot
topic for a broad
audience.
Blurring the line between art and commerce as it ponders the very
topic, POM Wonderful Presents: The Greatest Movie Ever Sold offers an entertaining look at consumer and
audience manipulation, but doesn't tell us any more
than we already know.
As if there weren't enough doomsday - themed films released last year, 2013 will see no less
than five different movies on the
topic — that is, if you include «World War Z.» But before
audiences flock to theaters to watch stars like Brad Pitt and James Franco try to survive the end of days, writer / director Todd Berger's «It's a Disaster» offers a darkly comic tale about a group of friends (and one stranger) who are forced into an impromptu therapy session following a biological attack on the city.
This is not just because you want to stay away from generalized
topics, but because the
audience for most «general» blogs is lower and less focused
than for the niche ones.
Cory Doctorow kicked things off and more
than 20 speakers followed with terrific presentations on marketing,
audience development, choosing service providers, and my favorite
topic, data.
That is clearly the model you're using, but when you get some time, you might want to try a tour that focuses on some of the nonfiction nuggets in your book, zeroing in on specific
topic audiences rather
than blogs that are built around a genre.
However, an opportunity is missed to make an impact on this
audience with a
topic more necessary now
than ever.
I understand my gallery less as a place to show my personal favorites rather
than a stage where a rich dialogue of opinions and strategies can be presented in a challenging way and where
topics that might be relevant to a wide
audience can be shown and discussed.
The
topic of Mike's lecture was human - caused climate change, and at the end of the talk, one member of the
audience — a local who had decided to attend the seminar — made a comment during the Q+A casting doubt on the greenhouse effect, suggesting that CO2, because it was heavier
than other air molecules, would simply sink to the ground (a myth that is encountered surprisingly often).
One issue to keep in mind - if you send an email alert on a «niche»
topic (e.g., new IRS ruling) to a broad
audience (e.g., all of the law firm's corporate clients), then the clickthrough rate will certainly be lower
than if the alert was targeted at a «niche»
audience (e.g., solely the firm's tax clients).
Whether your legal blog is a well - oiled machine, a fledgling endeavor or nothing more
than a pipe dream in your mind, you're bound to face the question every other blogger has dealt with: Should I limit the focus of my blog to one
topic or expand my content to reach a broader
audience?
While dividing up distribution lists into targeted segments can be somewhat time - consuming (depending on the internal CRM system in place), law firms that adhere to this «best practice» should see higher click and conversion rates
than their peers who distribute content to broader
audiences not necessarily interested in each
topic discussed in the emails received.
«Sometimes when this
topic is introduced one sees the
audience's collective eyes glaze over as they say, «Oh not again — we've been there, we've done that, things are a lot better now
than they were, let's just get on with something important,» and yet the subject keeps coming back everywhere you look,» said Chief Justice Beverley McLachlin in her keynote address to the Canadian Corporate Counsel Association's annual national conference yesterday.
However, given the current febrile mood surrounding any judicial pronouncements on this issue, perhaps her speech on the
topic of the Supreme Court as guardian of the constitution could have diplomatically left her
audience without a reference to the current chapter in its development as such a guardian, rather
than risk the adverse comment that has already been occasioned.
Very helpful tip to focus on the
topic of discussion and how your information will benefit the
audience, rather
than focus on our fears and negative thinking.
Writing more
than 380 articles and blogs to date for websites and social media channels across diverse industries and
topics; adhering to style guidelines and driving maximum
audience traffic to content.