The company's return on capital employed was very low — it was 2.8 %, compared to 6.8 % at Alcoa and 10.3 % at Nucor — and
total stockholder returns fell, underperforming the S&P 500 Steel Index.
Kelly received a raise of only 25 % in 2014, based on figures provided to Fortune by Equilar, despite delivering
a total stockholder return of more than 126 % to shareholders.
Under the Bonus Plan, our compensation committee, in its sole discretion, determines the performance goals applicable to awards, which goals may include, without limitation: attainment of research and development milestones, sales bookings, business divestitures and acquisitions, cash flow, cash position, earnings (which may include any calculation of earnings, including but not limited to earnings before interest and taxes, earnings before taxes, earnings before interest, taxes, depreciation and amortization and net earnings), earnings per share, net income, net profit, net sales, operating cash flow, operating expenses, operating income, operating margin, overhead or other expense reduction, product defect measures, product release timelines, productivity, profit, return on assets, return on capital, return on equity, return on investment, return on sales, revenue, revenue growth, sales results, sales growth, stock price, time to market,
total stockholder return, working capital, and individual objectives such as MBOs, peer reviews, or other subjective or objective criteria.
The performance goals upon which the payment or vesting of any Incentive Award (other than Options and stock appreciation rights) that is intended to qualify as Performance - Based Compensation depends shall relate to one or more of the following Performance Measures: market price of Capital Stock, earnings per share of Capital Stock, income, net income or profit (before or after taxes), economic profit, operating income, operating margin, profit margin, gross margins,
return on equity or
stockholder equity,
total shareholder
return, market capitalization, enterprise value, cash flow (including but not limited to operating cash flow and free cash flow), cash position,
return on assets or net assets,
return on capital,
return on invested