The numbers indicate that consumer preference has shifted
towards niche brands, which has added nearly a quarter of a billion dollars to the market in the past three years, according to NPD.
Not exact matches
There will be an even bigger push
towards this in 2018 as
brands niche down and tap into those hyper - focused micro influencers.
A fellow blogger recently pointed out to me that in my own
branding journey it is about building
towards becoming iconic within an undefinable
niche rather than cutting down on one of my chosen areas of interest.