• Involved in the design of Digital Marketing
analytics Dashboard to help the users have all the data including CRM, Web, Email and Survey channels in a precise and clear manner • Data retrieval through Excel and ODBC Drivers and scheduling system set up • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various micro sites associated with the brands • Provided Consumer experience information through various proactive custom reports • Created Conversion Scenarios to track the user behavior towards the goals and objectives • Provided E-commerce metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the website • Created and executed the A / B and Multivariate Test Scenarios to optimize the website content Role Web Analytics Consultant Tools Web Analytics Tools WebTrends (On - demand, Insight, visitor Inte
analytics Dashboard to help the users have all the data including CRM, Web, Email and Survey channels in a precise and clear manner • Data retrieval through Excel and ODBC Drivers and scheduling system set up • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various micro sites associated with the brands • Provided Consumer experience information through various proactive custom reports • Created Conversion Scenarios to track the user behavior
towards the goals and objectives • Provided E-commerce metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the
website • Created and executed the A / B and Multivariate Test Scenarios to optimize the
website content Role Web
Analytics Consultant Tools Web Analytics Tools WebTrends (On - demand, Insight, visitor Inte
Analytics Consultant Tools Web
Analytics Tools WebTrends (On - demand, Insight, visitor Inte
Analytics Tools WebTrends (On - demand, Insight, visitor Intelligence)
• Provided various Content Group and Visitor Segment reports with all the possible measures and dimensions to judge the performance of content and visitor segments in compliance with campaigns and referrers at deeper level • Created and executed the A / B and Multivariate Test Scenarios to optimize the
website content, Also provided personalization campaign analysis • Tested Site Catalyst and Test and Target parameters, using java script and proxy debugging tools • Personalized
website content based on the specific visitor segments • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various micro sites associated with the parent
websites • Provided user experience information through various proactive custom reports • Provided
website audit reports using Maxamine and Google Webmaster Central tools • Created Conversion funnels to track the user behavior
towards the goals and objectives • Provided Lead generation metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the
website Role Web
Analytics Consultant Tools Web
Analytics Tools Omniture (Sitecatalyst, Discover)