Not exact matches
Chief
Marketing Officer Julia Goldin explains how the
toy brand has stayed at the top of children's wish lists,
in spite of poor 2017 results.»
As intended, the entertainment properties — TV shows built around some of the company's
toy brands — allowed Spin Master not only to make inroads
in new international
markets, but also attract the attention of
toy inventors, who would pitch ideas and prototypes to the company's R&D team.
At the same time, the company also decided to make a much more concerted foray into the global children's entertainment
market, setting up a stand - alone division
in Los Angeles with a mandate to create TV and digital content to work alongside the company's portfolio of
toy brands.
Mattel, is a
market leader
in toy manufacturing, but it has had to revise its strong classical
brands to account for the rising diversity of its customer base and growing interest
in new creative technologies.
Major change is evident
in the last two years, with the decisions by top
toy manufacturers and children's
brands to use apps as a cross-platform
marketing tool or supplement to existing product.
Now there's every
brand / type of food known to man available, veterinary medicine has grown by leaps and bounds with advances
in the care of our pet's health, and the pet
toy market is simply out of sight.»
«I think because the
toy market is expanding so much, we face the challenges of continuing to develop and
market our
brand in a very competitive field and also of staying relevant,» says Ellen Lawson, owner / CEO of Fluff & Tuff Dog
Toys, a Bloomfield Hills, Mich. - based manufacturer of plush dog
toys.
markets pet products
in a variety of categories, including dog and cat
toy brands such as «Dog Whisperer» with Cesar Millan, Cesar Millan's «Pack Power,» «High Viz» and «Funny Farms,» among others.
International Business Manager & Consultant — Duties & Responsibilities Serve as international business development consultant for a network of global clients Facilitate and coach projects
in relationship development,
marketing, and financial management Utilize significant international business experience and education to offer executive level training Manage global advertising initiatives for clients such as Intel and Nokia Establish and manage a children's developmental
toy production company with sales
in 40 + countries Responsible for strategic planning, business plan,
marketing / sales initiatives, and client development Oversee financial operations including company budgets, sales projects, P&L statements, etc.. Recruit, train, and direct sales, customer service, and management staff ensuring profitable operations Direct product development, pricing, distribution, and
branding over varied product lines Oversee import, export, warehousing, and inventory operations ensuring efficient logistical operations Lead financial growth to $ 14 million
in annual revenue with clients such as Toys R Us, Target, and Amazon
International Business Manager & Consultant — Duties & Responsibilities Serve as international business development consultant for a network of global clients Facilitate and coach projects
in relationship development,
marketing, and financial management Utilize significant international business experience and education to offer executive level training Manage global advertising initiatives for clients such as Intel and Nokia Establish and manage a children's developmental
toy production company with sales
in 40 + countries Responsible for strategic planning, business plan,
marketing / sales initiatives, and client development Oversee financial operations including company budgets, sales projects, P&L statements, etc.. Recruit, train, and direct sales, customer service, and management staff ensuring profitable operations Direct product development, pricing, distribution, and
branding over varied product lines Oversee import, export, warehousing, and inventory operations ensuring efficient logistical operations Lead financial growth to $ 14 million
in annual revenue with clients such as Toys R Us, Target, and Amazon Graduate of a Forbes Magazine «Top 20 Schools for International Business»