The article reports on a study conducted by a market analysis firm, which
tracked ad impression counts for the Kindle Fire during the weeks covering its launch through the week ending after the Thanksgiving holiday.
The director of first
impressions handles all incoming calls and Internet leads, makes sure callers go to the right department, reports call origination (newspaper
ads, the Internet, or magazines, for instance), and
tracks inquiries to make sure questions are answered in a timely manner.