Sentences with phrase «track brand perception»

Not exact matches

Blumenthal won't share the specific numbers about the Class Trip's return on investment, but he says the company saw meaningful lift in each of the metrics it tracked: press impressions, social - media impressions, brand perception, and sales.

Merck experienced significant increases in positive consumer perception in the days following Frazier's resignation from Trump's manufacturing council over what he called a matter of «personal conscience,» according YouGov BrandIndex, a firm that tracks public opinions about brands.

However, in measuring overall consumer perception, none of the 17 partner brands which broke ties with the NRA that YouGov BrandIndex tracked has moved in a statistically significant way, which may indicate American consumers applying equal positive and negative pressure, depending on their politics and position on gun control.

The list was compiled using YouGov BrandIndex, which tracks consumer perception of brands through daily nationally representative surveys in 15 countries around the world.

Using YouGov BrandIndex, which tracks consumer perception of brands daily, we see that Sainsbury's far outstrips Tesco on Buzz, which measures whether people have heard anything positive or negative about the brand in the media or through word of mouth.

The Kelley Blue Book Strategic Insights team tracks customer perception using the Brand Watch study, in order to compile results on customer impressions of automakers.

Brand Watch is an online brand and model perception tracking study tapping into more than 12,000 in - market new - vehicle shoppers annually on Kelley Blue Book's KBBBrand Watch is an online brand and model perception tracking study tapping into more than 12,000 in - market new - vehicle shoppers annually on Kelley Blue Book's KBBbrand and model perception tracking study tapping into more than 12,000 in - market new - vehicle shoppers annually on Kelley Blue Book's KBB.com.

Duties include but are not limited to: • Execute strategy for the firm's integrated marketing, business development, communications, and recommend improvements to the strategy • Plan, develop, and execute projects and programs that support a practice group's strategic plan and track success • Support client engagement initiatives, including training for enhanced client service strategies, contact origination and relationship development, and education / thought leadership initiatives • Provide direction and manage production of proposals, PowerPoint presentations, and RFP responses for the practice groups • Provide direction and manage execution of practice group sponsorships, client presentations and seminars, and other events related to the promotion of the practice groups • Drive awareness / recognition, enhance quality and brand perception of the firm • Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and related initiatives to further the awareness and positioning of the firm's practices and lawyers • Develop a deep understanding of the practice groups» strengths and market differentiators, including their client base and key market trends • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas • Recommend and help develop tactical marketing and business development plans • Collaborate with other members of the marketing team to ensure consistent messaging of practice group strengths in written materials, including website content

While Fitbit is one of the leading names in the tracking industry, many people still have a negative perception of the brand because of their past (voluntary) recall of the Fitbit Force.