In the
eBook world, the ability to
track usage data, feature
adoption, and time spent with each product has meant that we have a whole new world open to us, and a new way of conceiving of and talking about our products and product development.Digital products have brought the customer back into the equation.
By other accounts, which try to shine light on
ebook adoption by looking at markets like Amazon (which accounts for a scary two - thirds of
ebook sales), show that a huge and growing percentage of
ebooks are being sold by indie publishers or authors themselves rather than the bigs, and a third of them don't even have ISBNs, the universal ID used to
track most books.